ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE. Join Our Community of Food People! As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers. This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories. RESPONSIBILITIES:

• Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness.
• Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter.
• Ad Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
• Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
• Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations.
• A/B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
• Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results.
• Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
• Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
• Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
• Other duties as assigned by manager

SUPERVISION :

N/A

RELATIONSHIPS

• Internal: Work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies.
• External: Manage external agencies for all ad hoc omnichannel media campaigns.

WORK ENVIRONMENT (Select one)

Remote : This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.

MINIMUM QUALIFICATIONS

• 3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter).
• Experience in analytics tools including GA4 and Adobe Analytics.
• Strong analytical and problem-solving skills with a focus on data-driven decision-making.
• Excellent communication and collaboration abilities to work effectively with cross-functional teams.
• Understanding of B2B marketing principles and best practices is preferred.

EDUCATION

Bachelor's degree in Marketing, Business, or a related field.

CERTIFICATIONS/TRAINING

Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.

LICENSES

N/A

PREFERRED QUALIFICATIONS

N/A

PHYSICAL QUALIFICATIONS

Standard required physical activities including length of time performing each activity.