Be a key player in enabling audience, creative, media and site insights which will in turn inform optimization actions and maximize campaign impact. Leverage technical skills to develop ETL processes that blend disparate source data to streamline analysis workflow. Craft efficient and effective tagging strategy based on the campaign objective, intended audience journey, media mix, and learning agenda to ensure seamless data flow, which enables proper reporting and insights extraction. Collaborate cross-functionally to develop campaign specific performance dashboards to drive optimization discussions, and performance readouts. Contribute to the measurement of bottom-line impact of marketing strategies by informing test design and leveraging advanced analytical tools to perform cost benefit analysis. Synthesize and translate in-depth data analytics insights into stories and insights to compel actions and decision making. Measure the effectiveness of advertising, marketing, and communications strategies. Benchmarking for Media and Site engagement and Lead Generation for past paid campaigns.

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