Optomi, in partnership with a premier client within the retail sector, is seeking a skilled Marketing Strategist to join a dynamic team focused around developing and executing marketing strategies to boost brand awareness. This role is essential in developing dynamic media plans that maximize impact and engagement for innovative marketing campaigns.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies and events to enhance brand awareness and drive revenue.
• Conduct in-depth market research and analysis to define market segments and assess the competitive landscape.
• Establish product, service, and promotional priorities based on projected outcomes, balancing short- and long-term returns.
• Collaborate with cross-functional teams to ensure alignment of marketing priorities with corporate strategic and operational goals.
• Evaluate market penetration and customer satisfaction metrics.
• Create and oversee the production of promotional materials to support product and sales initiatives.
• Support internal communications, training, and motivational efforts.
• Identify and implement efficient procedures to ensure consistency and effectiveness in marketing activities.

Qualifications:

• Proven ability to write creative and business briefs.
• Experience in presenting and managing agency relationships.
• Exceptional communication skills.
• Strong background in the retail industry.

Preferred Skills:

• PowerPoint
• Excel
• SharePoint
• Workfront