Paid Social Media Digital Marketing Manager
Title: Account Manager, Paid Social
Salary Range: $70,000 - $100,000 (based heavily on demonstrated skills)
Location: Remote within the U.S. (occasional travel for team gatherings and potential client meetings)
About the role
As a Paid Social Manager, you will work under the Director of Paid Accounts to drive growth for a diverse client portfolio. You will manage all Paid Social client accounts, provide insights to the cross-functional team, and offer ideas for conversion rate optimization (CRO). The role involves developing and executing paid social strategies, managing campaigns across platforms like Facebook/Instagram, LinkedIn, Google Discovery, YouTube, and Display/Programmatic (TradeDesk experience is a plus). Direct client interaction via video calls, phone, email, and other communication platforms is required. Ideal candidates are self-starters, excel in remote work, possess an entrepreneurial spirit, and have extensive marketing experience in dynamic, growth-oriented environments.
Top Skills & Daily Responsibilities
Campaign Management
- Expertise Required: Experience managing paid social media campaigns, analytical skills for performance optimization, quality control, and attention to detail.
- Daily Responsibilities: Build, manage, analyze, and optimize paid social campaigns; help develop and implement paid social and creative strategies; communicate needs for new assets and creative testing; conduct quality control checks.
Research, Analysis, and Recommendations:
- Expertise Required: Proactive research and trend identification, analytical skills for data-driven insights, performance analysis, and strategy development.
- Daily Responsibilities: Provide timely account updates; identify new tools and opportunities; conduct in-depth performance analysis; recommend bid and budget strategies; generate performance reports and dashboards.
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Experience you’ll need to be successful:
- Education Level: Bachelor’s Degree or equivalent experience
- 3+ years of marketing experience in managing paid social campaigns
- 3+ years experience in marketing analytics
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Our Clients
Our client’s paid media and SEO accounts have monthly budgets of $50k - $1mm+, span B2B and B2C, Lead Gen, and fall into the industry categories of: Education, Finance, Automotive, Insurance, Legal Tech, Consulting, and Healthcare.
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About the company
EPL Digital is a cross-channel media management agency specializing in Paid Media and SEO services using the latest tools and data-tracking methods. We provide a collaborative and autonomous working environment to foster long-term growth for our top talent. EPL also offers superior work-life balance benefits, including flex-time, common working hours, paid time off, and paid company holidays. We value merit, integrity, and a willingness to succeed long-term.
Perks of working at EPL Digital
- Fully Remote: Work from home or anywhere, even the beach
- Competitive Compensation: Industry-leading salary and quarterly bonuses based on agency profitability and individual performance
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Job Type: Full-time
Pay: $70,000.00 - $100,000.00 per year
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Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
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Experience level:
- 10 years
- 11+ years
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Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Quarterly bonus
Application Question(s):
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Work Location: Remote