Paid Media Specialist

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU’LL MAKE AN IMPACT: The Specialist, Paid Media will help to execute the strategy, planning and activation of performance marketing and brand advertising campaigns for the Carter’s Retail Inc. portfolio of brands. This person will have 3+ years of experience working in paid media and campaign activation across various digital channel, including (but not limited to) SEM, Display, Video, Paid Social, Influencer and/or Affiliate. Preference is given to candidates who have worked in retail, e-commerce or at an agency. We are looking for a smart, passionate individual who wants to be part of a team focused on driving growth while keeping pace with the everchanging digital media landscape. This role typically reports into the Director, Media and is based in our Buckhead office. This role typically comes into the office 4 days a week.

75%: Partner with media team leads and media agency to execute and manage integrated paid media campaigns. Manage asset creation process in collaboration with project management and creative team by reviewing/editing briefs, aligning on assets needs, ensuring timely delivery and accuracy of asset trafficking with agency teams. Manage campaign delivery and performance, including optimizations to achieve spend and performance goals across platforms. Establish collaborative working relationships with cross functional stakeholders to ensure alignment and support campaign initiatives/programs Serve as project manager for key media projects led by Director and Manager; helping to see projects through to completion Manage channel budgets, including monthly reconciliation of media expenditures and resolving billing discrepancies. Build and maintain relationships with key external media partners Collaborate with brand, go-to-market and creative teams to brainstorm testing ideas, develop tactical plans to support business priorities and manage the content/messaging calendar for paid media channels

25%: Manage analytics and reporting from multiple sources to closely monitor and optimize channel performance in conjunction with agency and internal media team. Partner with marketing analytics team, dev and agency to ensure proper setup and implementation of campaign tracking and tagging; work with dev, agency and vendors to troubleshoot technical issues where applicable. Leverage dashboards and other reporting tools to analyze and optimize campaign performance. Lead weekly channel status and performance calls to key internal stakeholders.
JOB REPORTS TO Director, Media Prepare reports, campaign recaps and insights. Gather data on consumer, competitor, and market conditions.

WE’D LOVE TO HEAR FROM YOU IF: Must have: 3+ years of experience in a paid media role (brand and/or agency side). Demonstrate understanding of media planning principles and concepts. Experience using web analytics a plus. eCommerce & Retail experience required. Experience working in a direct marketing environment. Demonstrated experience creating marketing and campaign performance reports. Ability to work collaboratively and field requests from multiple internal stakeholders. Time management skills and ability to shift between competing priorities. Bachelor’s degree in marketing, Communications or related field. Excellent writing and communication skills. Team player. Operates effectively in a fast-paced, deadline-driven environment.
OUR TEAM MEMBERS: Lead Courageously: Have a strong sense of personal values that align with our Company values Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients Drive Growth: Set aggressive goals and implement plans precisely Cultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes MAKE A CAREER AT CARTER’S: Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description. Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law. We’ve become an industry leader by providing quality – from the clothing we sell to the careers we offer our team. Shared values have paved the way to our success. We nurture inclusive work environments for everyone. We invest in our teams with training and development programs to help them build their skills. We succeed together; everyone is welcome to grow in many ways. We’ve kept our close-knit warmth since our founding. You’ll have the opportunity to work with colleagues who often become fast, lifelong friends while making new connections and sharing memorable experiences. Caring, teamwork, flexibility, and growth are what make us different. What’s not to love?