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Paid Media Specialist

5K Media | formerly Conklin Media

United States

Full Time

325d


Job Description

5K is a fast-growing business growth agency that helps companies across the globe to grow, using highly defined and profit focused digital marketing strategies.

These strategies often include creating paid traffic campaigns that send traffic from social media and search engines to assets designed by our team. We then create retargeting campaigns that push these individuals through a ProfitPath™, leading them to a conversion for our customers.

If you’re an aspiring paid traffic professional who, while working with and under the guidance of management, would enjoy looking at the big picture of a business growth strategy, create audiences in social media platforms, build profitable ad campaigns, and then optimize and report on what you’ve done, we’d love to talk with you about joining our team of business growth strategists.

We love marketing. We love the frenetic pace of client work. And we love working with the brightest and best people that love these things as well. So, if that’s you and you’re looking for an opportunity to surround yourself with high growth individuals in a high growth company, then let’s talk!

What You'll Be Doing

When a new client is brought on board, your Senior leader will relay the client's goals and objectives of the campaign. He/She will also share the overall campaign strategy. As an example, this strategy could include:

  • A paid search campaign that sends search traffic to a landing page that’s intended to “pixel” the visitors or create trackable phone calls.
  • Using your resources and tools available to design ads and copy that will pull those people back to then use a calculator created by our dev team.
  • Using Zapier to automatically have the people who use the calculator added to a retargeting group in facebook.
  • Building more audiences from scratch in Facebook to target cold traffic to the same original offer - and using ad spy tools to ensure we are creating ads and CTAs that have worked for others.

Throughout this process, you will have great support from Senior leadership.

Who You'll Be Working With

Our team is made up of experienced designers, coders, SEO Experts, business growth consultants, conversion optimization specialists, writers, and more. We’ve been doing this successfully for years. Our team is unique to the typical agency because we don’t hire specialists. We hire what we call “specializing generalists.”

We don’t aspire to have a team of more than 20 people. We want to remain agile as we deep dive with approximately 60 clients.

Qualifications

We are ideally looking for individuals with at least some experience in digital advertising, but we are open to considering individuals who have no prior digital marketing experience that are willing to learn quickly and enthusiastically.

We’re going to expect you to have the potential to be fast at what you do, as well as incredibly focused on attention to detail. To succeed, you’ll need to...

  • Have a willingness to understand the types of customers a business is looking to acquire and generate strategies, audiences, keyword campaigns, and landing pages that help to facilitate that goal. Many times these businesses will have products, services, and models you have never heard of.
  • Enjoy data mining, analytics, and spreadsheets!
  • Be comfortable with multitasking and working on many projects at once, switching gears regularly.
  • Have a desire to collaborate with other experts on the team.
  • Possess an amazing attention to detail.
  • Be a well spoken and confident communicator that can clearly articulate business goals and objectives.
  • Be a creative problem solver, possess a strong self-confidence, and have a natural ability to work under pressure.
  • Have a strong desire to learn and get better. You’ll be responsible for self educating on new strategies, new platforms, etc.
  • Constantly increase your efficiency by demoing new tools, and staying on top of the industry.
  • Be passionate about and have a desire and capability to successfully make decisions independently and confidently.
  • Possess a desire to learn new software and strategies being used in the market.
  • Have a general understanding of:
    • Paid search including Google, Bing, etc
    • Paid social media including Facebook, Instagram, Linkedin, and new platforms as they come on the market and gain popularity.
    • User Experience as it relates to paid search quality scores, Facebook content, and more.
    • Split testing platforms such as VWO and others.
    • CRO Tools like Microsoft Clarity, Hotjar, etc
    • Google Analytics, Google Tag Manager, etc.

Compensation & Benefits

Salary

We value talent at all experience levels and offer compensation commensurate with skills and background. For those new to the field, we provide a competitive entry-level salary with opportunities for growth as you develop your expertise.

Health Insurance

Our company provides fully paid health coverage for every full time employee after 90 days. Additional family members may be added at the expense of the employee.

Unlimited Time Off

We have an “unlimited time off” policy, which means that if you need off - take off. However, this doesn’t mean that the work doesn’t get done. Our team members are mature and dedicated enough that when they are going to be out of town, they proactively ensure that nothing on their plate is dropped.

Work From Home Flexibility

Some of our team members choose to work from home on Mondays or Wednesdays from time to time. However, our office is open daily Monday-Friday and it is preferred for team members to be in the office daily when possible.

Would you like to apply?

If you meet the requirements here, please send an email to jonathan@5k.co with subject line "Paid Media Specialist application" along with your resume and why you think you’re the perfect fit. We can’t wait to hear from you!

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