Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
We are seeking an individual with a hunger for innovation and a knack for Advertising and Paid Media to join our Corporate Paid Media team. This person will work with Portfolio and Performance Marketing experts and Agency partners to set strategic priorities, help translate marketing objectives/goals into integrated and data-driven media plans, identify correct media tactics, and define targeting approach. They will help develop and evaluate paid media programs during all planning and execution phases, adhering to best practices while leveraging data and technology. The preferred candidate will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. They will have hands-on project management experience with both short and long-term digital media campaign development which includes the following:
- Develop paid media strategies with performance marketing teams to brief and plan for media that align with campaign goals, budgets and targets based on data driven insights, IBM and industry best practices
- Collaborate with Agency partners for daily execution and optimization of paid media campaigns, including tactic mix allocation, budget allocation, asset delivery, performance monitoring, targeting, keyword/ad copy development and testing, etc.
- Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey
- Conduct measurable A/B test strategies with the goal of increasing conversion metrics
- Use and leverage IBM proprietary systems to continually monitor and optimize campaigns (via on-site training)
- Maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings
- Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI
- Manage media campaign expenses, stay on budget, reconcile any discrepancies
- Asset management and oversight of tagging and coding workflow to ensure proper attribution and tracking
- Collaboration with global teams to minimize duplication, share insights and maximize paid media initiatives
Partial remote work permitted with close proximity to an IBM hub office for occasional face-to-face meetings. While in the office, we maintain a responsible consideration of health and safety practices and ongoing support for a hybrid, in-office/remote office balance.
Required Technical and Professional Expertise
- 6 years cross-discipline media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics
- Media and/or Advertising Agency experience
- Experience or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms
- Outstanding analytical skills and attention to detail for tracking and reporting
- Experience working collaboratively with marketing colleagues and business leaders at all levels and ability to clearly communicate technical information to non-technical or media savvy audience
- Expert skills in Excel
- Knowledge in digital marketing
- Knowledge in social media channels and creating content
- Knowledge in problem solving and analytical skills
Preferred Technical and Professional Expertise
- Experience with B2B/Technology and/or demand-driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity
- Offline marketing knowledge
Salary Range: $80K -- $100K
Minimum Qualification Digital Marketing & Social Media Estimated Salary: $20 to $28 per hour based on qualifications.