Job Opportunity: Paid Media Specialist

Are you passionate about making a meaningful impact in the healthcare industry? Join our team as a Paid Media Specialist and contribute to the advancement of healthcare professionals' careers!

About Us

We are a renowned leader in patient and provider education, dedicated to driving better clinical outcomes through informed decision-making. Our mission is to empower healthcare providers, consumers, and payers with trusted content and services, delivered through our world-class brands.

The Role

As a Paid Media Specialist, you will play a vital role in optimizing paid media channels and branding to enhance campaign performance and ROI. Reporting to the Senior Manager of Paid Media, you will work collaboratively to position our platform as the leading career resource for healthcare professionals.

Key Responsibilities

• Manage the execution of programmatic job advertising, performance marketing, and funnel conversions across various paid channels.
• Oversee PPC and PPA strategies tailored to the healthcare industry on major digital advertising platforms.
• Conduct thorough keyword research and analysis to identify profitable opportunities and drive targeted traffic.
• Monitor campaign performance metrics, providing insights for continuous improvement.
• Facilitate paid social marketing, including strategy implementation and budget management.
• Collaborate with internal teams to align paid marketing efforts with broader growth objectives.
• Correspond with finance to reconcile expenditures and oversee invoicing processes.
• Evaluate marketing channels and tactics through data analysis to drive results.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• Minimum 3 years of experience in paid media advertising, preferably in PPC.
• Proficiency in Google Ads, Bing Ads, and Facebook Ads.
• Strong analytical skills and ability to interpret data.
• Proficiency in Microsoft Excel and Google Analytics.
• Excellent communication and collaboration skills.

Our Culture And Values

We believe in collaboration, innovation, and inclusivity. Our values guide us to empower one another, embrace success, and foster personal and professional growth. At our company, you'll find a culture of collaboration and support where your contributions are valued and recognized.

Life At Our Company

We offer competitive salaries, health and wellness benefits, flexible work arrangements, and opportunities for professional development. Join our global community and be part of a dynamic environment where your work makes a real difference.

We Are An Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

Note: Salary compensation for this role may vary based on factors including experience, scope of the role, and business performance.

Employment Type: Full-Time