Description • As a Multichannel Strategist, you will lead digital demand generation and remarketing for a suite of Salesforce products by leading and supporting world-class paid channel programs, such as content syndication, display advertising, and review site marketing. Along with owning relationships with key content syndication vendors and programmatic partners, you will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, adtech, operations, and media intelligence. As a key member of the Media Lab, you will • Serve as in-house expert on everything content syndication – from relationship management and strategy to execution and reporting • Partner closely with managed services team to ensure flawless execution of content syndication campaigns • Manage budgets, target attainment, media strategy, campaign optimization, testing, performance KPIs, and overall content syndication roadmap • Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance • Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance • Provide regular campaign reports, updates, and optimization recommendations to the team's external collaborators • Stay up-to-date on standard processes, industry trends, and strategies in the content syndication landscape • Provide support to the display/programmatic channel owner Experience • 3-5 years driving business impact through digital demand campaigns, preferably within the B2B or SaaS industries • Experience with content syndication programs, vendor management, and familiarity with programmatic channels, such as DV360, GDN, or MSAN • Proficiency with cross-channel demand management platforms, such as Integrate • Thrive in a fast-moving environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion • Exceptional communication skills and a collaborative/team mentality • Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what • Proficiency in Excel and/or Google Sheets • Proficiency using data visualization tools such as Tableau and Datorama • This is an office-flexible role based in Indianapolis, IN/Seattle, WA/Atlanta, GA/Chicago, IL (we are only considering candidates based in these locations. Candidates are expected to go into the office a minimum of 3-days a week).