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Paid Media Manager (Search and/or Social)

ad+one

United States

Full Time

355d


Paid Media Manager (Search and/or Social) New York, NY (hybrid)We are currently seeking a Paid Search & Social Manager for a rapidly growing media agency in NYC. This is an amazing opportunity for someone to make a name for themselves in the industry with this progressive and growing agency. The position will work across a variety of high profile national and global accounts, supporting account teams in the implementation of digital media schedules across paid search and paid social. Candidates may have either Paid Search or Paid Social experience; the team is open to training anyone who comes with experince in only one of the two platforms.ResponsibilitiesThe Paid Media Digital Strategist will be responsible for campaign management, quality assurance, and campaign delivery. You will work with both internal teams and clients to ensure campaign objectives are met.Implement client business objectives into media activation strategies.Build audience strategy, choose relevant formats, and select inventories best suited to deliver on designated KPIs.Work in platform to implement, activate, troubleshoot, optimize and draw insights from biddable campaignsManage campaigns and ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIsHelp manage issuance of campaign performance reports and share results across teams to ensure progressWork with publishers to implement, troubleshoot and optimize deals to help secure access to high quality media inventoryLiaise with clients and external agencies to ensure campaign set up and tracking are implemented following the correct procedureDemonstrate diligence, attention to detail and adherence to search and social best practices throughout the full campaign lifecycleManage campaigns’ budget forecasting, planning and budget monitoringCollaborate with the account teams in the planning and activation phase, as well as when presenting results internally and externallyHandle the day to day client relationship around biddable media in conjunction with the account managersParticipate in client/staff education around best practices and industry updates within the spaceOnboarding and auditing of new clients biddable initiativesDevelop, grow and maintain relationships with publishing partnersRequired Skills1.5-3 years digital experience at an agency working within paid search and/or social. Digital analytics experience a plusAbility to provide insights and analysis on all campaign key performance indicators (KPIs) and performance metricsExperience with Bing, Google Ads, and/or Linkedin, Instagram (Meta), Twitter (X)Solid team player with collaborative mindset and desire to continuously learn and contributeStrong analytical ability and problem-solving skillsExcellent communication and writing skillsStrong project management skillsHighly organized; ability to meet tight deadlines and handle multiple projects simultaneously#LI-BT1
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