Paid Ads Specialist-Job Description

Job Summary

As a Paid Ads Specialist, you will have a focus on data analysis and paid search.

You will be immersed in PPC, and proactively identify paid media opportunities on a micro and macro level.

You are expected to drive results, consistently improve product and process, while staying up to date on the latest digital advertising trends and best practices.

Responsibilities:
• Track, measure, optimize and report performance of paid ad campaigns
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
• Identify opportunities for efficiencies in process (i.e. automation, software, tools)
• Develop keyword research, keyword lists, and keyword bucketing
• Manage a high volume of paid media budgets
• Develop, analyze and optimize keyword ad copy and landing pages
• Perform A/B testing with the intent of improving impression share, quality score and CPL
• Monitor and assess competitor activity and keyword ranking performance
• Collaborate with management team to develop strategies for at-risk accounts
• Follow and stay on top of industry best practices from Google, Yahoo, Bing, Facebook, etc.
• Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities

Qualifications:
• 3-5 years' experience in paid search
• Google Analytics certified
• GoogleAds certified
• BingAds certified
• Microsoft Office proficient
• Salesforce proficient
• Experience in GoogleAd Manager (MCC)
• Understanding of direct response and interactive marketing best practices
• Ability to work both independently and in a team environment
• Professional and personal integrity
• Excellent verbal and written communication skills

Strategic thinker with strong analytical skills Preferred

Qualifications:
• Previously worked at a digital marketing agency
• Yahoo Gemini experience
• Facebook & LinkedIn advertising experience
• CSS/HTML experience for landing page development
• Knowledge and experience using online bid management platforms
• Excellent copywriting and proofreading skills

Physical/Mental Requirements for the Job:
• Prolonged periods of sitting
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Certain management positions might be required to occasional travel PI229368253