Job Description:

We are looking for a Paid Media Manager (Contractor role) to lead digital advertising efforts on LinkedIn and Google Ads for an existing client. This role is crucial for driving brand awareness, generating leads, and increasing engagement with our target audience in the B2B sector. The ideal candidate will have a strong understanding of SaaS and AI products, along with experience in crafting and executing high-performing paid media strategies.

Responsibilities:

• Develop, implement, and manage paid media campaigns on LinkedIn and Google Ads to drive brand awareness and lead generation.
• Create and optimize ad copy and targeting strategies to maximize campaign performance.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to improve ROI.
• Conduct A/B testing to identify the most effective strategies and make data-driven decisions.
• Collaborate with the team to produce compelling visuals and messaging that resonate with our target audience.
• Stay up-to-date with industry trends, best practices, and platform updates to ensure our campaigns remain cutting-edge.
• Manage budgets, bid strategies, and pacing to ensure efficient use of resources.
• Serve as a client-facing representative, ensuring excellent communication and satisfaction with our paid media strategy and execution.

Requirements:

• Proven experience in managing LinkedIn and Google Ads campaigns for B2B clients.
• Strong understanding of SaaS and AI products and the ability to effectively communicate their value propositions.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using ad platforms, analytics tools, and marketing software.
• Exceptional written and verbal communication skills.
• Ability to work independently and as part of a team.
• Experience in a client-facing role, demonstrating excellent communication and relationship-building skills.