About the Role
The Director of Social Media will lead a team of creative, strategic and community-focused marketers, who are regularly interpreting brand needs, and finding creative ways to activate on social. This team keeps a very close eye on pop culture, trends and innovation. The ideal candidate must have strong leadership, communication and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs and the current cultural context.
What You'll Do
- STRATEGY: Build and evolve our Social Media strategy across all existing social channels, while keeping an eye on new, emerging platforms and social media
- Develop strategies to acquire a new customer demographic while keeping our current audience engaged; grow follower count and increase engagement rate.
- Lead strategic planning of paid and organic social for consideration and awareness audiences across all brand and product campaigns, considering platform, story type and customer journey
- Build relationships with our franchise business partners and align on social media plans for a more impactful global launches.
- Own relationship with social agency partners, implementing and evolving our social playbook
- Ensure the seasonal milestones and process account for social needs
- CONTENT: Partner with creative team to ensure content is on brand (look & feel and tone of voice), platform-appropriate and brand-building.
- Influence seasonal brief to ensure social media first content (paid awareness, consideration and organic.) is concepted at the beginning of the season.
- Oversee seasonal content plan/ calendar created by Social Media Management team.
- Partner with omni content marketers on ensuring creative briefing approach is considered and thoughtful
- INFLUENCERS / TALENT/ CREATORS: Drive influencer strategy and oversee influencer agency relationships
- Vet potential influencer partners and identify rising talent to work with/gift to.
- Partner closely with Affiliates team. Be aware and influence their seasonal plans
..and so on