Industry: Gaming
Position: Paid Media Specialist
Location: Remote, EST Hours
Duration: 12+ Month Contract
Details: W2, Benefits, 401k Options
Responsibilities include developing, managing, and optimizing digital campaigns across multiple platforms to align with the company's overall business goals.
The ideal candidate is passionate about marketing and media innovation; this candidate is curious, ambitious, exceptionally self-motivated and can support the various initiatives happening at once.
In this role, you will:
- Be the platform expert to independently develop, configure , execute, and manage comprehensive digital media campaigns across platforms such as Facebook, Google AdWords, TikTok, Twitter, and Snapchat.
- Monitor campaign performance, analyze key metrics, and optimize strategies to achieve maximum ROI and exceed KPIs.
- Build and maintain relationships with media partners to enhance campaign reach and effectiveness.
- Conduct robust A/B testing to refine acquisition strategies and maximize returns on investment.
- Keep abreast of the latest trends in digital media buying and user acquisition.
- Collaborate effectively within the team and contribute to the success of our partners and the company.
What we’re looking for:
- Expert hands-on knowledge and experience in configuring paid media campaigns within one or more of the following digital advertising platforms - Facebook, Google AdWords, TikTok, Twitter, and Snapchat
- Strong analytical skills with an understanding of the creative development process in media campaigns.
- A proactive mindset with the ability to independently problem-solve in a fast-paced & results-oriented environment.
- Experience in the free-to-play gaming sector or similar industries is a plus.
- Excellent communication and presentation skills, and a strong sense of innovation and collaboration.
- Ad operations experience a plus
- Bachelor’s degree in Marketing, Advertising, Digital Media, or related fields preferred Be a part of a team that values curiosity, innovation, and a collaborative spirit.