Paid Search Specialist

Underscore Marketing is an agency providing nimble, data-driven media solutions and best-in-class analytics that empower life sciences brands to work smarter in reaching patients, caregivers, HCPs, and payors. With team members located throughout the US and the world, Underscore prides itself on its core values of Confident Leadership, Top-Notch Expertise, Mindful Innovation, Cross-Functional Collaboration, and Assuming Positive Intent

Paid Search Specialist

The Paid Search Specialist is a role primarily responsible for monitoring, managing, reporting, and supporting planning for paid search programs. This position should have an understanding of the program strategy and objectives to ensure a flawless execution and reporting approach that aligns with campaign goals and objectives. This position accurately executes programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives. Ad Operations is not a part of this role, and candidates with only AdOps experience (even if it included Search) do not meet our criteria.

Expectations:

A MUST:

Minimum 10 years of experience independently executing paid search programs through all stages
Experience in running campaigns for highly regulated industry
Strong understanding of Search Engine Marketing mechanisms and optimization techniques
Experience with US market
Fluent English – written and oral
Understanding of metrics and analytical thinking
Strong attention to details
Working knowledge of Google Ads, Google Analytics and Microsoft Office Excel

Nice to have, not a strict requirement:

Working knowledge and experience using Tableau
Experience in leading a team
Experience in the pharmaceutical/healthcare category

Note: We are only interested in candidates with ~10 years of experience INDEPENDENTLY running paid search programs (owning monitoring, reporting, budget pacing and reconciliation, optimization, creating Keyword and Copy Recommendations, and support planning). They must be comfortable analyzing and interpreting data.

Underscore Marketing is an equal opportunity employer. We believe that innovation is born out of diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.