We are seeking an inspiring leader and results-driven media expert to sit at the forefront of our marketing efforts, driving strategic paid media thinking that elevates our brand presence, engages our target audience, and accelerates business growth. This role leads Paid Media Planning & Buying for our US Personal Bank (Credit Cards and Retail Bank), US Wealth and Enterprise Brand programs, and oversees key media channels such as video, paid search, affiliate marketing, social, display and out-of-home. This individual will collaborate closely with a multitude of teams across Citi to develop integrated campaign strategies, including creative, ad tech, product, analytics & insights, acquisitions, sponsorships, martech and program management, among others.
The Media team at Citi is a critical area of focus and growth for the Citi Marketing organization. The group is responsible for transforming our media capabilities, investment and measurement, while delivering positive return on marketing investment and future-proofing our business. Join a team full of diverse and dynamic talent committed to driving both brand and business impact for Citi!
Key responsibilities include:
- Develop and execute comprehensive paid media strategies across various platforms in partnership with agency partners
- Plan, launch, monitor, and optimize paid media campaigns to maximize ROI and deliver KPIs
- Conduct in-depth audience targeting to ensure precision and impact with key audiences
- Stay abreast of industry trends, emerging technologies, and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance.
- Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to optimize strategies, budgets, and tactics.
- Manage relationships with external agencies, vendors, and platform partners to leverage their expertise and resources for campaign execution and optimization.
- Utilize a combination of technology and negotiation skills to unlock maximum value from budget
Characteristics we are seeking:
- Visionary Thinking: Ability to envision the future of paid media within the financial services industry and develop innovative approaches to achieve organizational goals.
- Strategic Planning: Capacity to develop long-term plans and short-term tactics to achieve desired outcomes, while adapting to evolving market dynamics and business objectives.
- Inspir... (truncated)