About Global Marketing :

Gartner equips business leaders with indispensable insights, advice, and tools to achieve their mission-critical priorities steering them toward the right decisions on the issues that matter most. Our Global Marketing team plays an integral role in fueling Gartner's growth by building the Gartner brand and digital experience, partnering with sales to drive leads, and converting prospects into Gartner clients.

Job Brief :

The Gartner Global Marketing team is seeking a Sr Digital Marketing Specialist, Paid Media to help drive enterprise level marketing programs, processes, and systems. This senior marketing role will support the Global Business Sales (GBS) Marketing team in strategy and execution of demand generation paid programs. This position leverages a variety of digital tactics, including, but not limited to, paid search, paid social, ABM, and retargeting to drive marketing qualified leads and ROI.

What You Will Do:

• Support the strategy, design, execution, and reporting of distinct multi-touch, multi-channel paid campaign activities, in partnership with the GBS Marketing team.
• Regularly monitor campaigns to identify optimization opportunities for improvement in performance.
• Implement exceptional collaboration across multiple stakeholder business units to define KPIs and aligned campaign strategies.
• Leverage data to ascertain logical marketing segments and identify tactics to drive measurable business growth.
• Measure, analyze, and report on campaign performance as required and deliver regular campaign performance briefs to marketing leadership.
• Partner with core centers of excellence (COEs) across Global Marketing, including SEO, Marketing Automation, Content Marketing, Creative, Analytics, Conferences Marketing and Corporate GBS/GTS Marketing to ensure proper messaging, timing, and execution of one-off and ongoing campaigns.

What You Will Need:

• 3-5 years of experience in B2B paid digital demand generation role
• Experience conducting keyword research, building ad-groups, and optimizing campaigns toward down-funnel metrics
• Experience writing and optimizing ad copy.
• Hands on experience managing and optimizing paid search and paid social tactics, leveraging key tools and platforms, including Google Analytics, Google Ads and LinkedIn Campaign Manager.
• Ability to manage cross-team collaboration and communication in a matrix organization.
• Outstanding organizational skills and the ability to manage multiple projects with competing deadlines.
• Strong comprehension of CRM, lead scoring, and sales funnels. Experience with longer sales cycles, a plus.
• Exceptional analytical skills paired with a solid understanding of Google Analytics.
• Exceptional attention to detail.
• Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns
• Excellent program, project and time management and execution skills, with the ability to prioritize and meet deadlines.
• Self-starter with the ability to work independently.

#LI-DA2

#LI-Hybrid

Who are we?

At Gartner, Inc. (NYSE: IT), we deliver actionable, objective insight that drives smarter decisions and stronger performance on an organization's mission-critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability...