Job Title: Manager of Paid Search

Company: Tech

Location: Los Angeles, California | Remote | Only Local Candidates can be Considered

Duration: 6 months

Pay rate: $60-70/hr

Hourly rate is commensurate with experience and is an estimated range provided by JBC. Our client is hiring at multiple levels.

Our client is a major technology company. They are seeking a talented and results-driven Affiliate Marketing Specialist with expertise in paid user acquisition, focusing on paid media measurement and optimization. As a key member of our marketing team, you will play a pivotal role in driving user growth and revenue through affiliate marketing partnerships and paid media channels.

Responsibilities:

• Affiliate Partner Management:
  • Identify and establish relationships with partners to expand the Performance Partner marketing program.
  • Monitor and evaluate partner performance to maintain a healthy partnership ecosystem.
• Paid User Acquisition:
  • Develop best practices for paid user acquisition through permissible marketing channels.
  • Help partners optimize campaigns to maximize ROI and user acquisition efficiency.
• Paid Media Measurement and Optimization:
  • Implement and maintain tracking and attribution processes to measure the effectiveness of paid media campaigns.
  • Analyze performance data and generate actionable insights for campaign optimization.
  • A/B test creatives, targeting parameters, and user flows- as applicable- to improve campaign performance.
• Reporting and Analytics:
  • Create regular reports detailing the performance of Performance Partner marketing and paid media campaigns.
  • Share insights with the marketing team to drive informed decision-making and evolve the Performance Partner program.
• Compliance and Quality Assurance:
  • Ensure all Performance Partner marketing activities comply with regulations and best practices.
  • Maintain brand integrity and quality control in Performance Partner marketing materials and campaigns.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Proven experience in affiliate marketing and paid user acquisition, with a focus on paid media measurement and optimization.
• Strong understanding of performance marketing metrics, KPIs, and attribution models.
• Proficiency in using tracking and analytics tools.
• Experience with A/B testing and data-driven decision-making.
• Exceptional communication and negotiation skills.
• Ability to work independently and collaboratively in a team environment.
• Detail-oriented and highly organized.

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