OppGen Marketing is a leading specialized advertising agency. Our ability to grow revenues year over year stems from the comprehensive growth and development program we provide all new associates at our firm. The strategies you will learn are rooted in our 16+ years of running digital marketing campaigns for billion-dollar brands like M/I Homes, BrewDog, AEP, Sally Beauty and many more. In addition, OppGen provides the opportunity to learn and leverage proprietary AI software to analyze data and support targeting and creative innovations.

The Sr. Paid Media Strategist position plays a key role in the team that develops client relationships, marketing strategies, as well as implements and manages digital campaigns for clients. Our strategist positions are immersed in every aspect of our client’s campaigns, and once trained, provide the opportunity to lead client campaigns while receiving ongoing mentorship from senior associates.

Key Functional Areas of Responsibility:

• Conceptualize, develop, implement, manage, and optimize paid campaigns across multiple ad channels, including Google Search, Microsoft Search, Facebook, Instagram, YouTube, Connected TV, Reddit and Programmatic Display
• Support senior team members with daily client communication, including discussing performance, interpreting campaign results, developing strategies, and gathering information
• Evaluate opportunities to administer AI-assisted strategies and tools to improve campaign performance and gain operational efficiencies
• Provide recommendations and execute strategies for audience targeting, ad positioning, campaign structuring, customer journeys, and other facets of paid digital in accordance with client goals
• Analyze and evaluate performance metrics of accounts across multiple ad platforms
• Support custom journey performance by developing, managing, and testing creative copy and images for campaign web pages
• Generate new campaigns and aid in the development of new digital marketing initiatives
• Administer and analyze web analytics (GA4 and Google Tag Manager), reports and key reporting tools, and point out key areas of importance in accordance client goals
• Keep pace with digital and search marketing industry trends and developments
• Communicate to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Professional Skills Desired:

• 4+ years of hands-on experience directly managing digital ad platforms (Google Ads, Bing Ads, Facebook, Instagram, YouTube)
• Experience developing unique digital strategies, including targeting and positioning
• Excellent client service delivery, business development, analytical, and presentation skills
• Strong program management and organizational skills, able to manage multiple projects at once
• Excellent verbal and written communication skills, both proactive and reactive
• Agency experience a plus

Qualifications:

• A strong passion for digital marketing, AI, and paid media
• Be a team player
• Ability to work autonomously in a remote environment and be proactive
• Extremely high attention to detail
• Outstanding ability to think creatively and identify & resolve problems
• Self-motivated and strong personal ethics
• Ability to clearly and effectively articulate thoughts and points
• Ability to learn new industries and new business types quickly and apply this knowledge to digital marketing campaigns
• Excellent analytical, organizational, project management and time management skills

Benefits:

• Expected salary for this role is between $70,000 - $80,000
• 100% of healthcare premium covered for employees
• Optional vision and dental healthcare coverage
• 401k with matching
• Flexible paid time off
• Remote work environment

About OppGen Marketing

OppGen is a two time Inc. 5000 recipient agency founded to provide performance focused digital marketing strategies to companies that offer high value products and services. Our clients choose us as their agency because we focus on their goals of generating more profitable business for their company. This sets us apart from other large agencies that focus on weaker metrics like driving internet traffic. We take our clients' success seriously while maintaining a start-up-like culture of fun and team work. OppGen services clients throughout the United States and Canada.

OppGen is a brand of Pixis and leverages the Pixis software as part of the services delivered to clients. Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decision-making seamlessly. Since its inception, Pixis has been on a mission to develop powerful AI infrastructure that equips marketers across countries with robust plug-and-play AI products, 200+ proprietary, self-evolving AI models without having to write a single line of code.

The company has raised a total funding of $209M across Series A, B, C and C1, and is backed by recognized investors including SoftBank Vision Fund 2, Touring Capital, Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures.