- Planning, negotiating, buying, and maintaining performance media schedules in conjunction with Sr. Campaign Strategist
- Monitoring and managing purchased media to ensure commercials appear as planned
- Negotiating with vendors to acquire cost-effective and budget-conscious advertising opportunities across paid media channels (Audio, Inserts, OOH, TV, OTT, etc.)
- Optimizing media spend making real-time adjustments as needed to meet business line goals and objectives
- Optimizing media performance based on KPIs. Shapes buy to ensure spend is allocated to a diverse group of quality outlets/publishers.
- Engaging with media agency(s) and managing day-to-day deliverables
- Monitoring, managing, and traffic flighting of commercials
- Keeping up-to-date with industry trends and best practices in media buying to make solid media recommendations
- Providing regular reports to management on media buying activities and campaign performance
- Have led the execution of a variety of media programs in previous work experience
- Have previous experience with media planning and buying tools, such as CoreDirect Media Management System and Vivvix (formerly Kantar)
- Are experienced with cross-channel buying, including but not limited to: TV, OTT, Audio, OOH, etc.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Exhibit strong relationship building & negotiation skills with media partners, vendors, and measurement partners.
- Demonstrate excellent organizational skills
- Are proficient at problem-solving and brainstorming for thoughtful solutions
- Bachelor’s degree in Marketing, Media, Communications, or a related field OR 8 years of relevant experience as an equivalent
- At least 5 years of experience in a strategic and quantitative paid media buying role
- Prior DRTV buying experience
- National, regional, or local media planning/buying experience preferred
- Previous work leading the execution of a variety of media programs
- Experience in multiple channels, including audio, TV & OTT
- Prior insurance industry experience is a plus
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan with company match
- Short-term & long-term disability insurance
- Paid time off and corporate holidays,
- Paid parental leave
- Company-paid life insurance