Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for talented marketers who are curious, analytical, and have a passion for digital marketing to help us build this world-class organization.
Your Impact
You will own the digital demand generation and remarketing programs across the Salesforce product portfolio, including Strategic Events. Your core focus will be managing paid social performance and growth across the funnel, generating quality leads, converting pipeline, and driving business impact with our internal partners. You will work cross-functionally with cloud strategists, field marketing, product marketing, coordinated campaigns, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs.
As a key member of Media Lab, you will:
- Serve as the in-house expert on everything paid social – planning and execution to strategy and reporting
- Manage paid social channel budgets, target attainment, media strategy, campaign and ad optimization, testing, performance KPIs, and overall paid social roadmap
- Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance
- Collaborate with cloud strategy counterparts to increase business and digital channel education within the team
- Provide regular campaign reports, updates, and optimization recommendations to the team's external stakeholders
- Own the relationships with our ad platform partners and third-party vendors
- Stay up-to-date on best practices, industry trends, and strategies in the paid social landscape educating the greater team as you learn
- Research new, innovative tactics that improve campaign operations and increase digital business impact
Requirements:
- Minimum of four years driving business impact through digital marketing, preferably within the B2B or SaaS space
- Expertise with building campaigns in key paid social platforms, including LinkedIn Campaign Manager and Meta Ads Manager
- Thrive in fast-moving environments – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion
- Outstanding communication skills and a collaborative/team mentality
- Strong analytical thinker, driven problem-solver, and a curiosity to understand the why as well as the what
- Proficiency in Excel and/or Google Sheets
- Experience with paid social events' promotion a plus!
- Proficiency using data visualization tools such as Tableau and Datorama
This is not a remote position. #LI-Hybrid