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Paid Media Specialist

NP Digital

United States

Full Time

424d


Paid Media Specialist
DEPARTMENT Paid Media
DIVISION NP Accel
LOCATION Remote– US

ABOUT OUR COMPANY

NP Digital is a Global Award-Winning Performance Marketing Agency. In 2022 NPD was named Adweek’s #1 fastest-growing large international agency with over 500 employees. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction up, which earned us an Inc. Best Workplaces award in 2022 and 2023.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Accel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our SMB clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NP Accel delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

Neil Patel Accel (NPA) is seeking an energetic, data-driven, and innovative Paid Media Specialist (Search & Social) to join our Paid Media team. The ideal candidate has 1-2 years of managing paid search budgets of over $280k per month and understands what it takes to manage a large book of business. As well as create and develop strategies and concepts.

The Paid Media Specialist will be responsible for leading paid media strategy, monitoring performance, and reporting to clients. This person will also be expected to directly manage high-value client initiatives and provide strategies that lead to positive results.

ABOUT THE RESPONSIBILITIES

Reporting to the Paid Media Manager, the Paid Media Specialist will be responsible for driving client success within their own book of business and for contributing to a team environment to drive client results and internal revenue for Search and Social Paid Media. You must have experience with Facebook and Google Ads.

Duties of the Paid Media Specialist (Search & Social):

  • Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
  • Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
  • Coordinate with Creative and Client Services teams
  • Develop creative testing roadmap and participate in creative briefing and performance readouts
  • Provide clear creative direction to designers based on data and results
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