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Director paid media

VirtualVocations

Ohio

Full Time

426d


"A company is looking for a Head of Paid Media to lead strategy, planning, execution, and measurement of paid media channels, ensuring alignment with financial and educational accessibility goals.

Key Responsibilities

  • Develop and execute paid media strategies across online and offline channels, including TV / CTV, search, social, display, and programmatic advertising
  • Lead data-driven optimization efforts across all paid media channels, manage growth forecasts, and collaborate with various teams for synchronized planning
  • Manage a team of paid media and partnerships professionals, ensuring alignment with company goals and effective agency and budget management

Required Qualifications and Education

  • 8+ years experience in media planning, buying, execution, and measurement
  • 5+ years of leadership experience in a marketing or growth role
  • Bachelor's degree in Marketing, Business, Economics, Engineering, or a related field
  • Experience managing a wide range of media channels and prioritizing brand vs.

Last updated : 2024-03-26"

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