"A company is looking for a Head of Paid Media to lead strategy, planning, execution, and measurement of paid media channels, ensuring alignment with financial and educational accessibility goals.
Key Responsibilities
- Develop and execute paid media strategies across online and offline channels, including TV / CTV, search, social, display, and programmatic advertising
- Lead data-driven optimization efforts across all paid media channels, manage growth forecasts, and collaborate with various teams for synchronized planning
- Manage a team of paid media and partnerships professionals, ensuring alignment with company goals and effective agency and budget management
Required Qualifications and Education
- 8+ years experience in media planning, buying, execution, and measurement
- 5+ years of leadership experience in a marketing or growth role
- Bachelor's degree in Marketing, Business, Economics, Engineering, or a related field
- Experience managing a wide range of media channels and prioritizing brand vs.
Last updated : 2024-03-26"