Paid Media Marketing Specialist

Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide. Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves. Five9, a leading provider of cloud contact center software, is seeking a Paid Media Marketing Specialist to join the Demand Generation team within the growing Marketing department. The role will be responsible for supporting the development, implementation, measurement, and optimization of PPC, PPL, Display, and Account Based Marketing (ABM) programs. This role will work in coordination with peers in the marketing team and agencies to create and capture high-intent demand, and drive sales pipeline. Key Responsibilities: - 1 - 3 years of experience - Execute tests, collect and analyze data, identify trends and insights to cost-effectively maximize ROI in paid campaigns - Track, report, and analyze website analytics and PPC/PPL initiatives and campaigns - Manage day to day relationship/execution with paid media agencies and PPL partners - Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies - Optimize copy and landing pages for demand gen campaigns - Perform ongoing paid keyword discovery, expansion and optimization - Research and analyze competitor advertising links Qualifications: - Proven SEM experience and success managing PPC campaigns across Google and Bing - Proven Display experience and success managing display campaigns through GDN, DSPs, and DV360 (preferred) - Well versed in performance marketing, conversion, and online customer acquisition - Up to date with the latest trends and best practices in SEM, PPL, Display, and ABM - Experience with analytics tools (e.g, Domo, Google Ads/Analytics, Data Studio, Excel) - Strong experience with reporting and analyzing ROAS - Familiarity with A/B and multivariate experiments across ad media and landing pages - BS/MS degree in Marketing or a quantitative, test-driven field Location: This role is hybrid. 3 days a week (M, W, TH) in office is required. #LI-CM1 #LI-hybrid As part of our continued commitment to diversity, equity, and inclusion, Five9 supports pay transparency during the entire recruitment process. Actual compensation packages are based on several factors that are unique to each candidate including, but not limited to: skill set, depth of experience, certifications, and specific work location. The range displayed reflects the minimum and maximum target for new hire salaries for the job across the United States. Your recruiter can share more about the specific compensation package during your hiring process. Additionally, the total compensation package for this position may also include an annual performance bonus, stock, and/or other applicable incentive compensation plans. Our total reward package also includes: - Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost. We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching. - Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents. - Generous employee stock purchase plan. - Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave. All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties. The US base salary range for this role is below. $61,200—$114,600 USD Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we are. Five9 is an equal opportunity employer. Our headquarters are located in the San Francisco Bay Area with global hubs in the United Kingdom, Germany, Philippines, Portugal, and Australia. View our privacy policy, including our privacy notice to California residents here: https://www.five9.com/pt-pt/legal. Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.