Senior Manager, Paid Media Strategy

Senior Manager, Paid Media Strategy Paid Media NP Digital Remote - US NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek's #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000's fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023, and 2024's Ad Age Best Places to Work. NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management, and conversion rate optimization. NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. The Senior Manager, Paid Media Strategy will be an individual contributor focused on developing multi-channel media strategies for some of NP Digital's largest clients. You'll work closely with our other paid media team members to guide their thinking as well as oversee and present the overarching paid media strategy for clients. The Sr. Manager candidate has 5 or more years of paid media strategy experience, 3 or more years of agency experience, and the entrepreneurial spirit to build things, move fast, and get things done. - Develop and deliver integrated paid media plans that forecast business results for our clients - Coordinate with other channel Directors and Senior Managers in overarching strategy development - Steward clients' budgets through meticulous oversight of the team's campaign spending and pacing throughout media flights - Develop, deliver, and present client reporting and insights on a weekly, monthly, and quarterly basis - Conduct market research and meet with paid media vendors to potentially recommend a partnership with NPD clients - Interpret and report on attribution models across programmatic and other paid media campaigns to illustrate the impact of upper-funnel tactics on performance - Follow department processes to ensure team is accurately running campaigns - Stay up-to-date on creative best practices or new creative placements - Monitor and communicate paid media news and trends for internal and external audiences - Respond to client questions and ad hoc requests in a timely manner - Support the new business team with pitch recommendations and deliverables as needed - Provide feedback on and contribute to department initiatives as a senior-level team member - Experience (minimum of 5 years) developing and managing complex, multi-platform digital marketing strategies including digital tactics such as: Paid Search, Paid Social, Video, Display, Native, Audio, DOOH, and Programmatic Buying - Thrives off improving paid media campaign performance and the opportunity to drive growth for clients - Exceptional communication and presentation skills to both external and internal stakeholders - Proficient in Microsoft PowerPoint and Excel with the ability to develop polished client-facing documents following brand guidelines - Ability to solve problems and identify opportunities using data & analytics, market research, and strategic frameworks - Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to strategic recommendations - Strong organizational skills with the ability to prioritize time and workload efficiently - Team player who is willing to help others whenever needed - Responsive to constructive feedback to foster personal and professional growth - Thrives in a fast-paced environment - Experience pulling syndicated crosstab data - 1+ years of app campaign experience - Professional certifications, such as Google Ads or Meta Blueprint Media Planning As an organization, we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department include: - Associate Specialist (typically 6+ months experience) - Specialist (typically 1+ years) - Senior Specialist (typically 1.5+ years) - Manager (typically 2+ years) - Senior Manager (typically 5+ years) - Associate Director (typically 6+ years) - Director (typically 8+ years) - Senior Director (typically 10+ years) We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to: - National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available - Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave - Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA - Vision and dental coverage - Employer-paid short-term disability and life and AD&D insurance - Employer-paid premium subscription to the Calm app - Voluntary pet insurance for your furry family members - Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance - New hire technology stipend to set up home office - Base Salary: USD $100,000.00 to $115,000.00; depending on experience and skills - Discretionary annual bonus: Up to 10% of annual salary We value our best-in-class company culture, which is results-driven, innovative, fast-paced, and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: - Think Big "Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes. - Own It "Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. "Own It" highlights the ability to make the work yours and deliver creative results. - Have Fun "Have Fun" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do. NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.