C2 client, a growing digital media agency that specializes in connecting advertisers to audiences through powerful and innovative campaign solutions, seeks a Paid Search/PPC Specialist to join their team. Your main responsibilities will be to develop, implement, and manage paid search marketing campaigns across a variety of platforms and channels. The ideal candidate demonstrates a deep understanding of how to execute highly relevant and high-performing Paid Search campaigns that align with the client’s brand positioning, category, and goals.

This person should be detail-oriented, technically savvy, and curious about the constant evolution of digital media solutions to be able to quickly identify and resolve issues, plus utilize the full capabilities of campaign platforms to drive the best results. You should be comfortable working with a small, diverse team who believes collaboration and communication are key to driving outcomes, plus individual contributions are celebrated and have a strong impact on growth opportunities.

Start date: April 15th

Duration: Contract to Hire: 3-month contract, starting with 20-25 hours/week with more hours available if desired. Once onboarded as a direct hire, this will be a full-time position.

Location: Remote

Compensation: $60-$65K/year.

Benefits: All full-time C2 talent are eligible for the following benefits after 90 days: medical, dental, and optional vision insurance, and 401(k) match and accrued PTO

Responsibilities:

• Develop and implement effective PPC campaigns based on client marketing objectives
• Review media proposals and make recommendations on search products, messaging, targeting, budgets, and other campaign strategies that align with client goals
• Exhibit clear understanding of how to connect client objectives to develop relevant search marketing creative, keyword generation, text ad copy creation, and asset management
• Use campaign data to recommend and implement optimizations to improve overall campaign performance and successfully deliver against client KPIs
• Report on a weekly/monthly/quarterly cadence to the client on campaign performance and recommendations
• Collaborate with team members working on other paid media strategies such as programmatic and social to ensure cohesive and goal-oriented campaign execution across all channels
• Communicate frequently with account managers and creative services on the status and performance of client campaigns
• Apply critical thinking, communicate with vendors and research product documentation to troubleshoot performance, spending, and tracking issues
• Stay up-to-date on and advise clients of the latest trends in online search marketing
• Engage in training and professional development opportunities with the Gigawatt team

Qualifications:

• 2+ years of PPC / SEM or related experience
• B.S. in Marketing, Business, Communications, Computer Science, Information Technology, or any technology-related field
• Google Ads, Google Analytics & Microsoft Ads certified with experience coordinating PPC campaigns across these platforms
• Highly proficient with all types of Google Ad solutions including: Search, PMax, Display, Remarketing, Shopping, YouTube, etc.
• Highly proficient in Excel plus comfortable with Microsoft Office/Google Suite programs
• In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy
• Ability to manage technical components of PPC campaign execution including Tag Manager integration, pixel implementation, 1st party audience integration and more
• Experience with other digital ad platforms including Meta, Amazon, or various programmatic DSPs a plus
• Knowledge of web design technologies (HTML, JavaScript, CSS, etc.) a plus
• Ability to review complex data and communicate highlights in a clear, concise manner
• Ability to work well independently but communicate frequently with managers and other team members on the progress of projects and deadlines
• Passionate about the media and marketing industry, with a strong desire to build world-class digital talent in Milwaukee
• Comfortable with mix of in-office/hybrid work; flexibility to work-from-home 2 days per week after 90-day training period

Not your type of gig, but know someone who would be interested? Refer a qualified candidate, and if they get the job, you get a signing bonus! (Make sure they mention your name as their referral source so you get your well-deserved credit!)

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.