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Director of Paid Search Marketing

ClearOne Advantage

United States

Full Time

431d


"ClearOne Advantage is a fast-growing company that is aggressively hiring due to increased business. We are always improving our marketing, culture and technology to provide our employees with the best work atmosphere and our customers with excellent customer service.

We are seeking a paid search expert who will oversee the execution of our growing PPC media campaigns. This person will have hands-on experience pulling the levers and possess a deep understanding of the media platforms. They will oversee the daily execution and budget for Search including performance management, reporting insights and analytics to executive stakeholders.

Perks:
• We support full remote work capability for all US locations
• Strong Product Marketing leadership and learning culture
• Room for advancement

Job Duties
• Create, manage, and execute strategic digital marketing campaigns that meet company
• Manage all aspects of paid media campaigns across COA owned properties, including:
• Campaign strategy and execution
• Budget management and bid optimization
• Keyword, Copy, Creative Testing, and optimizations
• Reporting and Analytics
• Daily account management and optimization within Search (AdWords, Bing)
• Identify opportunities to enhance campaign media performance and make recommendations for innovative strategies
• Strong knowledge of AdWords campaign structure, tagging, Google analytics reporting, and funnel optimization
• Drive lifts in key digital metrics (CPL, CPA, ROAS)
• Measure and analyze the effectiveness and ROI of all paid media activities to ensure campaigns align to strategy
• Subject matter expert on best practices and strategies in Search Paid Media landscape (including new betas and innovation opportunities)
• Performs other related duties as assigned.

Qualifications:
• 3-5+ years of experience in Paid Search Media with proven results
• Experience managing $100k+ per month in Paid Search budget
• AdWords management and optimization experience
• Ability to develop and manage multiple advertising campaigns and deliver results in a fast-paced, deadline-oriented environment
• Bachelor’s Degree in marketing, communications, or related field

AAP/EEO Statement

Clear One Advantage provides equal employment opportunity to all employees and job seekers without regard to race, color, religion, national origin, sex, age, disability, pregnancy, sexual orientation, gender identity, genetic information, veteran status, or any other protected characteristic under federal, state, or local laws."

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