Key Responsibilities :
- Manage a $1MM monthly budget of paid media spend across channels like Google Display, Facebook, and LinkedIn
- Develop and execute data-driven media plans & segmentation strategies, ensuring alignment with funnel targets
- Own large-scale strategic initiatives with portfolio-wide impact, focusing on media innovation and growth
Required Qualifications :
- 3+ years of experience in digital media management, preferably in an agency setting
- Experience managing a portfolio of monthly media spend exceeding $500k across paid social and display channels
- Proven strategic execution experience across various tactics, including prospecting and remarketing
- Strong understanding of programmatic technologies and platforms, with experience in DSPs like DV360
- Bachelor's degree or higher
Last updated : 2024-03-24