We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products.
We build tools that help people feel in control of their financial future, including:
- Private student loans - low rates, people-first service, and flexible payments.
- Student loan refinancing - break free from high interest rates or monthly payments.
- Scholarships - access to thousands of scholarships to help students pay less.
As the Head of Paid Media, you will:
- Be responsible for the strategy, planning, execution, and measurement of our paid media channels
- Be responsible for managing our paid advertising campaigns, including both online and offline channels, such as TV/CTV, search, social, display, and programmatic advertising
- Be expected to have a deep understanding of the paid media landscape and stay up-to-date with the latest trends and best practices
Lead Earnests strategy, measurement, and data-driven optimization efforts across all paid media channels, including but not limited to CTV, Paid Social, SEM, Display/Video, and Influencers, and help to define Earnests future marketing investment as a leader within the marketing team and broader organization
Build and deliver bottom-up growth forecasts by channel, partnering with the Senior Director of Growth Marketing, Product Leads, and the Finance team to refine scenarios based on company revenue targets
Collaborate with other members of the Marketing and Partnerships team to synchronize monthly planning across channels and products and communicate and accomplish a growth vision
Demonstrate effective agency management and relationships with Media AOR to manage audience development and insights, planning, execution, and measurement
Lead day-to-day internal analytics with support from Senior Marketing Manager & Marketing Managers; effectively manage Media agency to produce Advanced Analytics models and demonstrate understanding and application of outputs (MTA, MMM, Incrementality)
Lead and manage a high-performing team of paid media and partnerships professionals, ensuring that they are aligned with company goals and objectives, and equipped with the necessary resources to succeed
About You:
- 8+ years experience in media planning, buying, execution, and measurement
- 5+ years of leadership experience in a marketing or growth role
- Bachelors degree in Marketing, Business, Economics, Engineering or other related field
- Previous experience in Consumer Lending and/or in the financial technology (FinTech) industry
- Familiarity with regulatory requirements in financial services advertising
- Proficiency in data analytics and interpretation, particularly in relation to paid media campaigns
What makes an Earnie culture:
- Drivers
- Humility
- Growth Mindset
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
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A little about our pay philosophy: We take pride in ensuring we are compensating our employees fairly and equitably. We are showcasing a range and actual starting pay may be based on several factors including but not limited to, market rate, the qualified pool of candidates, internal compensation, candidate location, and budgetary constraints. This number does not necessarily reflect your total compensation, but is a range for your base salary.
Pay Range
$140,000$175,000 USD