Key Responsibilities
- Build and manage the strategy for paid media within the overall campaign strategy
- Analyze the effectiveness of each paid media channel on a weekly and monthly basis, making adjustments based on data
- Manage the budget for paid media campaigns

Required Qualifications
- Experience with budget management
- Proven track record in paid media strategy
- Knowledge in funnel tracking and being numbers driven
- Experience across various paid media channels such as LinkedIn, Facebook, Instagram, YouTube, and CTV
- Experience with 6Sense is preferred but not required

Last updated : 2024-03-21