Job Description:
- The Media Manager position partners with our brand teams to set paid media strategies, determine advertising channels and establish media spending by channel. The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agencies of record, you will develop and execute strategic media plans for a set of brands/indications. You should have experience in uses of traditional and digital media channels, as you’re expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand’s business strategies.
- Specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications and identifying target audience and ideal channels to reach our target. Duties include working with our media agencies to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts, and managing media billing and finance process. You will provide POVs and white papers and make presentations to the Marketing teams as well as to cross-functional teams.
- Media Strategies and Planning
- Ensure all media strategies ladder up to and deliver on the brand business goals and objectives.
- Ensure media strategies are strong and push brands toward results.
- Ensure each plan has innovation, test & learn components.
- Push the envelope for ways to bring creativity and innovation to the media plans.
- Work with the media agency to translate media strategies into tactics.
- Consistently demonstrate offline and online subject matter expertise and ability to change course easily.
- Media Buying and Buy Stewardship