Manager, Paid Media and eCommerce

Description

We are seeking a experienced Senior Manager - eCommerce & Digital Marketing (Contractor) to help drive our client's online sales strategy, optimize customer journey, and bolster digital visibility and business. This is a six-month assignment and could be extended.

As a trusted advisor to the VP of eCommerce, you will wield a significant amount of autonomy, needing to impress with both strategic and executional abilities. Candidates should exhibit a deep passion for paid media and advertising, formidable knowledge of the media landscape, and a deft understanding of analytics, insights, and evaluation.

RESPONSIBILITIES:

Shape eCommerce marketing strategy to enhance online website, Amazon, and omnichannel sales.
Oversee external agencies executing paid media strategy and facilitate impactful outreach programs.
Regularly assess marketing strategies employed by our external partners, ensuring continuous improvement.
Tactically manage and optimize budget allocation across paid media channels to maximize returns.
Propel Amazon business, identifying core shopper insights, charting objectives, and implementing marketing plans that drive goals.
Deliver accurate and timely budget forecasts and ensure effective resource allocation.
Map out consumer journey structures, tracking alterations in supply and demand, identifying key performance audiences, and monitoring competition.

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