Head of Paid Media - Remote, US

Earnest’s mission is to make higher education accessible and affordable for everyone. We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products. We build tools that help people feel in control of their financial future, including:

Private student loans - low rates, people-first service, and flexible payments.
Student loan refinancing - break free from high interest rates or monthly payments.
Scholarships - access to thousands of scholarships to help students pay less.

The Head of Paid Media position will report to our Senior Director, Growth Marketing. As the Head of Paid Media, you will:

Be responsible for the strategy, planning, execution, and measurement of our paid media channels
Be responsible for managing our paid advertising campaigns, including both online and offline channels, such as TV/CTV, search, social, display, and programmatic advertising
Be expected to have a deep understanding of the paid media landscape and stay up-to-date with the latest trends and best practices

Your Impact:

Lead Earnest’s strategy, measurement, and data-driven optimization efforts across all paid media channels
Build and deliver bottom-up growth forecasts by channel
Collaborate with other members of the Marketing and Partnerships team
Demonstrate effective agency management and relationships with Media AOR
Lead and manage a high-performing team of paid media and partnerships professionals

About You:

8+ years experience in media planning, buying, execution, and measurement
5+ years of leadership experience in a marketing or growth role
Bachelor’s degree in Marketing, Business, Economics, Engineering or other related field

Even Better:

Previous experience in Consumer Lending and/or in the financial technology (FinTech) industry
Familiarity with regulatory requirements in financial services advertising

About Us:

What makes an “Earnie” culture:
Drivers
Humility
Growth Mindset

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status disability or genetics. #LI-EG1 A little about our pay philosophy: We take pride in ensuring we are compensating our employees fairly and equitably. Pay Range $140,000—$175,000 USD