HigherVisibility, a leading internet marketing firm located in Memphis, TN, is growing quickly and in need of a fully remote, experienced Paid Media Specialist.
If you offer the right experience, excellent analytical skills, and are able to take the ball and run with it, you will be highly valued and rewarded at HigherVisibility.
Job Description:
The Paid Media Specialist will develop and manage small to large Paid Search accounts and marketing campaigns (Google AdWords, Bing Ads, Facebook Ads), working closely with account managers on a daily basis to make sure that our clients are receiving optimal results.
Responsibilities:
- Maintain ongoing, proactive, and consistent communications with account managers and clients on account progress, performance, and problem resolution
- Leverage PPC Management Platforms to maximize the efficiency and effectiveness of PPC accounts
- Actively test and analyze paid search ad copy to achieve maximum ROI
- Execute and analyze monthly paid search business metrics, budgets, and reports
- Research and evaluate paid search marketing efforts and identify new search opportunities
- Track paid search best practices, bid management systems, keyword developments, and industry trends
- Manage a large group of client PPC accounts
Requirements:
- At least one year of experience managing PPC campaigns on Google AdWords, Bing AdCenter, and/or similar platforms
- At least one year of experience using Google Analytics and/or similar platforms
- Ability to demonstrate analytical skills, technical knowledge, and attention to detail
- Outgoing personality with great communications skills
- Advanced Web skills, proficiency with Excel and search engine interfaces
- Knowledge of conversion tracking and optimization is a plus
- Associates Degree, Bachelor’s Degree, or higher in Business or Marketing is a plus
Benefits:
- Flexible PTO
- Employee-First Culture
- Fully Remote
- Work From Home Stipend
- Medical, Vision, and Dental
- 401K Matching
- Life Insurance
- Incredible Company Comradery
- And So Much More!
About HigherVisibility:
HigherVisibility is a nationally recognized internet marketing agency that offers a full range of internet marketing services ranging from SEO, PPC Marketing, Social Media Marketing, Website Design, Affiliate Marketing Management, and much more. Our mission is to provide clients with the most professional and highest quality internet marketing services and customer service available.