Key Responsibilities

• Develop and oversee global paid search, social, programmatic, and retargeting campaigns across multiple platforms
• Generate insights through advanced analytics, lead A / B testing strategies, and optimize campaigns for performance
• Collaborate with internal and external stakeholders, ensuring seamless execution and alignment with marketing objectives

Required Qualifications and Education

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• 5+ years of experience in managing global paid media campaigns across diverse digital platforms
• Experience with analytics tools like Google Analytics and proven track record in A / B testing methodologies
• Strong project management skills and experience with Google Tag Manager and tagging processes
• Understanding of SEO / SEM best practices and advanced campaign optimization techniques

Last updated : 2024-03-12