Company Overview:
Join HealthyLine, a leading provider of wellness products, and its related subsidiary companies, in our mission to promote holistic health and well-being. We specialize in innovative wellness solutions designed to enhance the lives of our customers. As a Paid Media Buyer (PPC Specialist), you will play a critical role in driving our digital advertising efforts across various platforms to reach target audiences interested in wellness and alternative health products.
Responsibilities:
- Develop comprehensive media buying strategies aligned with business goals and target audience preferences.
- Conduct thorough market research to identify opportunities and trends in the wellness and alternative health industry.
- Utilize data-driven insights to create tailored media buying strategies for different platforms and target demographics.
- Collaborate with marketing and sales teams to map out customer acquisition funnels for HealthyLine products.
- Identify key touch points and optimize the user journey to maximize conversion rates and ROI.
- Implement A/B testing and analyze funnel performance to refine strategies and improve outcomes.
Paid Advertising Campaign Management:
- Manage paid advertising campaigns across various platforms, including Meta, Google, Bing, and others.
- Set up and monitor campaign parameters, including audience targeting, bidding strategies, and ad placements.
- Continuously optimize campaigns based on performance data, adjusting budgets, creatives, and targeting to maximize ROI.
Creative Development and Ad Copywriting:
- Collaborate with the creative team to develop visually appealing and conversion-focused ad creatives.
- Write compelling ad copy tailored to target audiences and platform requirements.
- Ensure consistency in messaging and branding across all paid media channels.
Performance Monitoring and Reporting:
- Monitor campaign performance metrics, including click-through rates, conversion rates, and cost per acquisition.
- Analyze data to identify trends, insights, and areas for improvement.
- Prepare regular reports and dashboards to communicate campaign performance to stakeholders.
Budget Management and Forecasting:
- Manage advertising budgets across different platforms, optimizing spend to achieve maximum results.
- Forecast future spending based on campaign objectives, seasonality, and market trends.
- Monitor spending against budget allocations and adjust as necessary to maintain efficiency and effectiveness.
Requirements:
- Extensive experience in paid media buying, particularly in PPC advertising.
- Deep understanding of each advertising platform and campaign optimization techniques.
- Proven ability to develop comprehensive media buying strategies and map out customer acquisition funnels.
- Strong analytical skills and data-driven decision-making.
- Excellent communication and collaboration skills.
- Bachelor's degree in marketing, advertising, or a related field (preferred).
Join Us:
Join us at HealthyLine and its related subsidiary companies to make a meaningful impact on the wellness industry through digital advertising. If you're passionate about driving results, mapping out effective customer acquisition funnels, and creating impactful media buying strategies, we want to hear from you! Apply now to join our team and help us promote holistic health and well-being worldwide.
Salary Starts at: $70,000