Earnest’s mission is to make higher education accessible and affordable for everyone.

We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products.

We build tools that help people feel in control of their financial future, including:

• Private student loans - low rates, people-first service, and flexible payments.
• Student loan refinancing - break free from high interest rates or monthly payments.
• Scholarships - access to thousands of scholarships to help students pay less.

The Head of Paid Media position will report to our Senior Director, Growth Marketing.

As the Head of Paid Media, you will:

• Be responsible for the strategy, planning, execution, and measurement of our paid media channels
• Be responsible for managing our paid advertising campaigns, including both online and offline channels, such as TV/CTV, search, social, display, and programmatic advertising
• Be expected to have a deep understanding of the paid media landscape and stay up-to-date with the latest trends and best practices

Your Impact:

• Lead Earnest’s strategy, measurement, and data-driven optimization efforts across all paid media channels, including but not limited to CTV, Paid Social, SEM, Display/Video, and Influencers, and help to define Earnest’s future marketing investment as a leader within the marketing team and broader organization
• Build and deliver bottom-up growth forecasts by channel, partnering with the Senior Director of Growth Marketing, Product Leads, and the Finance team to refine scenarios based on company revenue targets
• Collaborate with other members of the Marketing and Partnerships team to synchronize monthly planning across channels and products and communicate and accomplish a growth vision
• Demonstrate effective agency management and relationships with Media AOR to manage audience development and insights, planning, execution, and measurement

About You:

• 8+ years experience in media planning, buying, execution, and measurement
• 5+ years of leadership experience in a marketing or growth role
• Bachelor’s degree in Marketing, Business, Economics, Engineering or other related field

Pay Range

$140,000—$175,000 USD