What You'll Do

ArcBest® is a logistics company with creative problem solvers who deliver integrated solutions for complex supply chain challenges.

Wanting to join the ArcBest team? In our search for top talent, we are looking for those that will further enable us to deliver on our vision and fully support our values-driven culture.

Currently, we are looking for a Paid Media Analyst to join the ArcBest team. The Paid Media Analyst oversees and manages paid media initiatives to align the organization’s advertising investment with the objectives and key results defined by executive leadership. This position works with members of the CX and other internal departments to enable the execution of paid media strategies that support customer, capacity and acquisition goals. This position is responsible for sharing business knowledge and results with the team’s third-party agencies and partners to direct the focus and execution of those teams. The Paid Media Analyst is an expert in digital advertising tactics and platforms, staying up to date with the latest capabilities.

Your Contribution May Include

• Define and implement paid search and display advertising strategies that align with business goals, objectives, and key results.
• Manage and deepen the partnership with third-party agencies and vendors.
• Analyze in-platform and in-house database metrics to inform changes to strategies and investments.
• Track, tweak and evaluate paid search strategies.
• Track and report on paid search and display advertising analytics.
• Communicate paid media campaign progress with the paid media and other digital marketing teams.
• Optimize advertising spend on paid search to increase return on investment.
• Optimize advertising audience targeting in all display and social advertising platforms to increase return on investment.
• Track and analyze growth against revenue.
• Provide research and updates on the details and intricacies of search engines.
• Build strategies for ad group and landing page testing and optimization initiatives.
• Monitor and report on ad group and landing page testing against lead and revenue generation.
• Manage keyword bid-management through Google Ads, Microsoft Ads and Search Ads 360.
• Manage audience targeting management through Google Ads, Microsoft Ads, Display Video 360, LinkedIn Campaign Manager, Meta Ads, Demandbase, and other advertising platforms.
• Identify system improvement needs and work to implement them.
• Partner with internal and external personnel to ensure designated projects are completed.
• Work with department leadership to implement improvements.
• Work independently utilizing discretion on all activities.
• Other duties and projects, as assigned.

As a Paid Media Analyst, you will be a member of the ArcBest Customer and Acquisition team in Fort Smith, AR. Your hours will be Monday through Friday, 8:00am to 5:00pm, with irregular hours that may occur depending on workload.

Ready to apply? Before doing so, please make sure you meet the minimum requirements:

• Education: Bachelor’s degree in Marketing or related field, preferred.
• Experience: Minimum, four years’ experience in paid media, preferred.
• Computer Skills: Proficient in Microsoft Office Suite. Proficient in standard PPC ad platforms, such as Google Ads, Microsoft Ads, Meta Ads, or similar, required.
• Other Requirements: Understanding of the principles, practices, techniques, technology, and standards of paid media.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to accommodation@arcb.com. An Equal Opportunity Employer including Vet/Disability.

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