Paid Media Account Manager

ABOUT SEARCHLOGIC:

Join our team to be part of a decade-long journey of digital marketing excellence. At Searchlogic, we're passionate about driving growth and visibility for brands like Gaia and Salt & Straw. We value innovation, hard work, dedication, and partnership, aiming to serve our employees, partners, and community. If you're looking for a role where you can make a significant impact, welcome to Searchlogic.

WHY WORK WITH US:

Competitive salary ($65,000-$70,000 DOE)
100% employer-paid health benefits
401k with up to 3.5% match
Unlimited PTO within company guidelines
Remote work flexibility
Opportunities for growth and learning

Our Core Values:

Innovative: Always Looking For A Better Way
Driven: Hard Work & Self Management
Dedicated: Open To Changing, Even When It’s Hard
Partnered: We Do What’s Right, No Matter What

Our Purpose:

To Uncommonly Serve - Our Employees, Our Partners, Our Community

Paid Media Account Manager

As a Paid Media Account Manager, you'll be diving into digital marketing strategies, steering client communication, and working closely with our analysts to sharpen campaign results. This position offers a golden opportunity to expand your skills in the digital marketing arena, supported by a team dedicated to pushing the boundaries of innovation and ensuring our clients' triumphs.

A deep understanding of and experience in Paid Media, Social Media, SEO, Marketing Automation, Content Marketing, Analytics & Reporting are a non-negotiable requirement.

Requirements:

Client Relationship Management: Cultivate strong relationships with clients, gaining an in-depth understanding of their business needs to inform effective digital marketing strategies.
Digital Marketing Skills: Apply a broad knowledge of digital marketing channels, including paid search, social media, SEO, and content marketing, to client projects.
Analytical Approach: Work closely with senior analysts to leverage data analytics in formulating and fine-tuning campaign strategies for enhanced outcomes.
Effective Communication: Keep clients in the loop with regular, insightful updates that build trust and foster long-term engagement.
Collaborative Work Ethic: Contribute to a team-focused environment, collaborating across departments to achieve shared objectives for client success.
Eagerness to Learn: Stay abreast of the latest trends and technologies in digital marketing, continuously enhancing your expertise and our strategies.
Client Advocacy: Be a reliable point of contact for clients, ensuring their goals and market positioning are at the forefront of our strategies.
Strategic Planning: Craft and execute comprehensive digital marketing plans that are backed by solid data and align with client goals.
Guidance Based on Data: Use data-driven insights to guide campaign adjustments, ensuring optimal use of budgets and meeting of targets.
Team Integration: Foster a cohesive working environment with analysts, ensuring collaborative efforts towards achieving client objectives.
Innovation in Practice: Drive the adoption of new, creative approaches within the team, boosting our capabilities in paid media and beyond.

We're on the lookout for someone with:

A proven ability to navigate the digital marketing landscape, with a sharp focus on analyzing and improving performance metrics.
Experience in developing strategies that not only hit but surpass client goals, particularly in improving return on ad spend (ROAS) and optimizing overall campaign performance.
A mix of technical skill and clear communication, capable of making complex digital marketing concepts accessible and actionable.

At our core, we're a tech-savvy agency where performance, return on ad spend (ROAS), and optimization aren't just buzzwords—they're the pillars of our strategy. Our clients come to us with high expectations for top-notch service, strategic insights, and a team that's not only brilliant and experienced but also approachable and down-to-earth.

REQUIRED SKILLS AND EXPERIENCES

Digital Marketing Experience: 2-5 years in digital marketing with direct client interaction and support to senior team members.
Budget Management: Handled accounts with budgets from $50,000 to $500,000 across various digital platforms.
Paid Media Skills: Good understanding and execution of Paid Media strategies across Google, Bing, Facebook, and Amazon, focusing on search, social, display, and shopping ads.
SEO and Marketing Automation: Basic to intermediate knowledge of SEO tactics and marketing automation tools, with the ability to draw insights from analytics.
Strategy Development: Experience in formulating strategies for different channels, including programmatic and geo-fencing, with the agility to tweak tactics based on data analysis.
B2B and B2C Experience: Worked with both B2B and B2C sectors, gaining an understanding of their distinct marketing needs and attribution models.
Demand Generation Knowledge: Familiar with demand generation concepts and the basics of Account-Based Marketing (ABM) strategies.
CRM Tools Experience: Comfortable using CRM platforms like HubSpot and Salesforce to support marketing strategies.
Data Management: Competent in using Excel for data organization and preparing custom reports to highlight key performance indicators.
Communication: Effective written and verbal communication skills, able to maintain positive relationships with clients and collaborate with team members.
Analytical Thinking: Strong analytical ability, capable of breaking down complex data into understandable and actionable insights.

PREFERRED SKILLS AND EXPERIENCES

Certifications Needed: Secure Google Ads, Facebook Blueprint, and Google Analytics certifications within your first 60 days. Having extra certifications like HubSpot's analytics and digital marketing is a plus.
Platform Know-How: Be savvy with digital marketing tools and platforms. Experience with bid-optimization tools (like Marin), CRM systems (Salesforce), and marketing automation is expected.
Landing Page & SEO Experience: Show us your skills with landing page creators like Unbounce and SEO tools such as Brightedge, emphasizing your knack for applying SEO best practices.
Digital Marketing Savvy: Bring a solid history of leveraging advanced marketing strategies, blending creative thinking with technical skill to navigate both creative and data-driven aspects of marketing campaigns.
Social Media Skills: Have hands-on experience managing campaigns on Facebook and LinkedIn, from crafting to optimizing, to hit those engagement and conversion goals.
E-Commerce & Email Marketing Know-How: Be proficient with e-commerce platforms (Shopify, BigCommerce, Magento) and email marketing tools (Klaviyo), showing a rounded knowledge of the digital marketing ecosystem.
Creative Contribution: Possesses graphic design experience, contributing to campaign design and execution with a creative edge.
Analytical Prowess: Excel in using the latest marketing tools and technology for data analysis, underpinning every strategy with solid data-driven decision-making.

REQUIRED ATTRIBUTES

Manages various client accounts effectively, ensuring timely project delivery in a dynamic setting.
Skilled in streamlining workflows, pinpointing areas for enhancement, and prioritizing tasks based on client needs.
Works independently with a strong aptitude for solving problems and a self-driven attitude.
Always on the lookout for the latest trends and technologies in digital marketing.
Proficient in the core principles of digital marketing and consistently applies best practices.
Aims for tangible outcomes, striking a healthy balance between client expectations and agency resources.
Well-prepared and orderly, can navigate project demands with minimal oversight.
Welcomes challenges as avenues for professional growth.
Engages in continuous education to stay ahead in the ever-evolving digital marketing and B2B landscapes.
Exhibits leadership qualities, fosters a team-centric environment, and nurtures team growth.
Tech-savvy and inventive, eager to explore and apply new strategies in client campaigns.
Committed to excellence in service, striving to surpass client expectations.
Proficient in crafting strategic plans and resolving issues, ensuring campaigns are tracked and optimized accurately.
Organizes and manages client projects with meticulous attention to detail.
Thrives in collaborative settings, contributing valuable insights in strategy discussions and sharing a passion for digital marketing.

Job Description

Client Growth and Retention: Focus on maintaining strong relationships with clients and actively work to grow their accounts.
Effective Communication: Regularly connect with clients through various channels, ensuring they are well-informed about campaign objectives and progress.
Strategy Implementation: Develop and execute detailed digital marketing strategies tailored to each client's unique goals, identifying opportunities for growth.
Performance Reporting: Compile and deliver insightful reports on key performance indicators, closely monitor budget adherence, and provide strategic analysis.
Collaborative Project Management: Work closely with the team to communicate client requirements clearly, aiming to meet or exceed performance targets.
Client Onboarding and Transition: Smoothly onboard new clients, setting the stage for successful partnerships, and manage the transition process when campaigns conclude.
Continual Learning: Stay updated with the latest trends in digital marketing, engage in ongoing training, and strive to refine strategies in alignment with evolving client objectives.

At Searchlogic, our Paid Media Account Managers are key to refining strategies and ensuring client satisfaction. They report to the Director of Client Success, work closely with analysts, and are the main contact for clients, managing relationships and driving initiatives forward efficiently. This role offers extensive learning opportunities in digital marketing for data-driven individuals.

Interested in leading the way in digital marketing? Let's talk.