Paid media manager | Paid Media

"My client in the health + wellness space is seeking an experienced Performance Marketing Manager specializing in TV and Streaming platforms. What you’ll doOwn CTV / OTT channel, including testing plans to scale channel effectively beyond where it is today.Explore other channels (i.e., Direct Mail, YouTube, OLV, etc.) Required Experience5 years of experience in a performance marketing role with direct experience in DRTVProven track record of achieving and exceeding business resultsDTC brand experience in a data driven DTC brand or within an agency environment working on DTC accountsExperience successfully scaling CTV / OTT for a DTC brand(s)Strong analytical skills and business acumen, ability to analyze data for trends and discover insights that will have a meaningful impact on the customer journey and LTVExperience with A / B testing in channels you have worked on Last updated : 2024-03-01"