Senior Digital Marketing Manager

CategoryMarketing Number of Openings1 LocationLos Angeles Full-Time/Part-TimeFull-Time Exempt/Non-ExemptExempt Description JOB SUMMARY: The Senior Digital Marketing Manager will be responsible for KPI digital strategies, planning, content, production, and budget for the VinFast US website, Social Media handles, all paid media efforts, and CRM. This role will also be collaborating with our Global Marketing and Development teams and manages performance of agency and other service providers. RESPONSIBILITIES & KEY ACTIVITIES: WEBSITE: Manage creative development, UX, and maintenance for vinfastauto.com. Review site assets for functionality and usability. Collaborate on localization initiatives for vinfastauto.com. Provide strategic direction for SEO and SEM. Review site metrics and usability studies. Manage model year changeovers, launches, events, and promotions. Oversee website analytics and reporting. Collaborate across disciplines for integrated campaigns. SOCIAL: Refine VinFast's strategic approach to social platforms. Implement a systematic publishing approach. Lead partnerships with UX and Customer Service. Drive traffic to VinFast's digital platforms. Develop and implement a POV on social platform tools. Leverage partner relationships to grow channels. PAID MEDIA: Develop and execute creative data-driven paid media campaigns. Plan and execute the paid media marketing calendar. Define audience segmentations and tactics. Provide recommendations and monitor performance. Develop creative paid media campaigns aligned with strategy. CRM: Monitor relationships with existing customers. Ensure an effective CRM sales funnel. Develop marketing techniques for new customers. Set retention strategies. Plan and manage multi-channel marketing campaigns. BUDGET: Responsible for managing and tracking marketing budget. Position Requirements REQUIREMENTS: Bachelor's Degree preferred, Master's Degree a plus 5+ years of Marketing/Advertising experience 3+ years of experience in digital marketing with experience overseeing website launches, social media community management, and eCRM activities 3+ years of experience in paid media with experience overseeing paid social/ search media buys 2 years of experience within automotive industry/EV industry preferred. Agency and or/ related client-side experience is a plus Ability to manage high-paced environment working on multiple projects and agency personnel Talent to develop strategy and implementation plans for new projects/initiatives and take the lead on creative development of a campaign, while maintaining a macro strategy Diplomatic and collaborative attitude, with ability to motivate partners to meet and exceed business expectations, developing develop strong interpersonal relationships at a variety of levels; Executive, Managerial, Field Staff, and agency hierarchy of personnel Strong Project Management Skills with attention to detail; master at multi-tasking Familiarity with data manipulation/extraction/visualization. Experience in discovering and interpreting insights based on quantitative and qualitative research and analytics, especially using Google's Ads data Experience managing workflow across departments, along with US and Global teams Vinfast is an Equal Opportunity Employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. All employment is decided based on qualifications, merit, and business need. Open Date1/25/2024 Req NumberMAR-24-00001 About the Organization Welcome to the Future of Mobility. VinFast is a driving force in the global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability in Vietnam. VinFast currently sells three vehicles in its home country of Vietnam and will launch five new all-electric vehicles for sale in North America, Europe and the Asia-Pacific region. We are the first global, automotive company to commit to shifting to solely producing only Electric Vehicles by the end of 2022. We have an ambitious growth strategy with Direct to Consumer, retail and aftersales facilities being introduced this year. Strongly committed to the mission for a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy for all to inspire global customers to jointly create a future of smart mobility and a sustainable planet. VinFast is also committed to diversity and inclusion, with women serving in the top roles of Global CEO and US CEO. We welcome you to join the charge. Starting at EOE Statement Vinfast is an Equal Opportunity Employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. All employment is decided based on qualifications, merit and business need. This position is currently accepting applications. #J-18808-Ljbffr