Title: Paid Media Specialist - Google, Meta, LinkedIn, TikTok

Description:

We are seeking a skilled Paid Media Specialist with expertise in implementing and optimizing paid campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and LinkedIn for 3 - 4 clients. The role involves creating and managing effective campaigns, suggesting testing strategies, budget recommendations, and actively monitoring performance.

Responsibilities:

• Develop and execute paid media strategies on Google Ads, Meta, TikTok, and LinkedIn to achieve defined objectives.
• Conduct thorough keyword research, audience targeting, and competitor analysis.
• Implement A/B testing strategies to optimize ad performance and conversion rates.
• Provide budget recommendations based on campaign objectives and performance analysis.
• Monitor and analyze campaign performance, adjusting strategies as needed to achieve KPIs.
• Collaborate with cross-functional teams to align paid media efforts with overall marketing goals.

Requirements:

• Proven experience in planning, implementing, and optimizing paid media campaigns on Google Ads, Meta, and LinkedIn.
• In-depth knowledge of paid media best practices, including audience targeting, ad copywriting, and A/B testing.
• Strong analytical skills with the ability to interpret data and make data-driven recommendations.
• Familiarity with tools like Google Analytics, Facebook Business Manager, and LinkedIn Campaign Manager.
• Excellent communication and collaboration skills.
• Ability to communicate via Slack with our team.
• Ability to manage multiple campaigns simultaneously and meet defined deadlines.
• Google Analytics / GA4 knowledge a plus.