Job Category

Marketing & Communications

Job Details

• ***About Salesforce***

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for talented marketers who are curious, analytical, and have a passion for digital marketing to help us build this world-class organization.

Your Impact

• You will own the digital demand generation and remarketing programs across the Salesforce product portfolio, including Strategic Events. Your core focus will be managing paid social performance and growth across the funnel, generating quality leads, converting pipeline, and driving business impact with our internal partners. You will work cross-functionally with cloud strategists, field marketing, product marketing, coordinated campaigns, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs.
• As a key member of Media Lab, you will:
• Serve as the in-house expert on everything paid social - planning and execution to strategy and reporting
• Manage paid social channel budgets, target attainment, media strategy, campaign and ad optimization, testing, performance KPIs, and overall paid social roadmap
• Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance
• Collaborate with cloud strategy counterparts to increase business and digital channel education within the team
• Provide regular campaign reports, updates, and optimization recommendations to the team's external stakeholders
• Own the relationships with our ad platform partners and third-party vendors
• Stay up-to-date on best practices, industry trends, and strategies in the paid social landscape educating the greater team as you learn
• Research new, innovative tactics that improve campaign operations and increase digital business impact

Requirements:

• Minimum of five years driving business impact through digital marketing, preferably within the B2B or SaaS space
• Expertise with building campaigns in key paid social platforms, including LinkedIn Campaign Manager and Meta Ads Manager
• Thrive in fast-moving environments - e.g. agency or start-up experience - working autonomously, and owning programs from inception to completion
• Outstanding communication skills and a collaborative/team mentality
• Strong analytical thinker, driven problem-solver, and a curiosity to understand the why as well as the what
• Proficiency in Excel and/or Google Sheets
• Experience with paid social events' promotion a plus!
• Proficiency using data visualization tools such as Tableau and Datorama
• *This is not a remote position. #LI-Hybrid**

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Colorado-based roles, the base salary hiring range for this position is $91,000 to $125,200.

For Washington-based roles, the base salary hiring range for this position is $100,100 to $137,600.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.