Position Summary

Are you a dynamic and results-driven individual with a passion for driving growth through innovative marketing strategies? We are seeking a motivated Growth Leader to join our team and play a pivotal role in optimizing client acquisition across various marketing channels. As a key member of our marketing team, you will be instrumental in enhancing conversion funnels, utilizing your analytical and data-driven approach.

Responsibilities

• Leverage your extensive experience to spearhead growth through creative and efficient marketing performance.
• Act as the primary client contact, offering strategic guidance on customer acquisition strategies.
• Manage all online media, including SEM, paid social, and other digital acquisition channels.
• Collaborate with client teams to implement solutions for improving conversion rates.
• Work closely with the marketing team to optimize organic efforts across channels and drive top-line growth.
• Oversee the budgeting process for customer acquisition, providing forecasting and ROI assessments.
• Collaborate with the larger marketing and PR team to integrate media and CRM efforts.
• Maintain partnerships with external vendors and agencies for strategic media plans and analytics.
• Be the face of the client for new business pitches and account management.
• Think strategically about client goals, planning successful campaigns based on your deep understanding of the industry.
• Drive relationships forward with clients and partners, effectively communicating project status, campaign results, and business opportunities.
• Advocate and set an example for Digital + User Acquisition best practices, principles, and emerging trends within the team and cross-functional units.
• Develop a measurement and reporting plan, managing weekly and/or monthly reporting, and making strategic recommendations based on data to clients.

Prerequisites

• 5-8+ years of experience in user acquisition and paid digital media.
• Proven experience in vendor and outside agency management.
• High-level Project Management Skills With Experience Managing Direct Reports.
• Proficiency in digital acquisition channels and platforms (Google Ads, LinkedIn, Twitter, Facebook).
• Hands-on experience managing and optimizing SEM.
• Background in building the performance marketing function, including team, process, and tools.
• BA or BS degree preferred.
• Equal parts strategic thinker and hands-on doer and builder.
• Experience with financial/budget forecasting and ROI assessment/tracking.
• Excellent time management and communication skills.
• People management experience.
• Experience working in a cross-functional role/organization.
• Flexibility and comfort working with a remote team in a fast-paced, always-on, agency/start-up environment and schedule.
• Superb project and time management skills.
• Ability to work independently while maintaining constant communication with the larger team and clients.

Why Work With Us?

• Enjoy the flexibility of remote work.
• Competitive and flexible paid vacation policy.
• Our PR covers 95-100% of health, dental, and vision for our employees.
• Benefit from a company-managed 401K, Flexible Spending Accounts, and monthly cell phone subsidies.

About Us

We specializes in helping technology-focused and innovation-minded companies transform their brands through public relations and integrated marketing programs. Our comprehensive services include content and social development, programmatic distribution, and data-driven insights. We are the preferred partner for blockchain and cryptocurrency leaders globally.

our clients include some of the world's most innovative startups and industry leaders. Recognized on the 2021 Forbes Best PR Agencies list, our company have also been honored as a Best Place to Work by the Business Intelligence Group. Our accolades include Bulldog Reporter's Awards and SABRE Awards.

Founded in 1999 by Donna Burke and Christine Hempel, our company have a rich history of success in the communications industry.

We are thrilled at the prospect of exploring new opportunities with you!

We are an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment decisions are made based on qualifications, merit, and business needs.

Employment Type: Full-Time