The Red Hat North America Field Marketing team is looking for a Paid Media Intern to join us. In this role, you will support our cohesive regional digital marketing program encompassing paid media, including social marketing and display advertising, programmatic buys, organic social, and content marketing. You will be responsible for gathering data and providing regular reporting of performance metrics for individual campaigns, channels, tactics, ad creatives and offers, as well as the collective program, against industry and Red Hat baselines, and predetermined targets. Your responsibilities include gathering and sharing insights related to target account or persona penetration, return on marketing investment (ROMI), and increasing ongoing optimization to maximize awareness, engagement, and demand for Red Hat products and solutions.

This role requires close collaboration with regional and global stakeholders and across functional teams including Corporate Marketing, Marketing Communications, Alliance Marketing, Marketing Operations, and Global Digital Strategy and Activation, as well as the Red Hat digital agency account team.

• Regularly communicate with stakeholders to discuss upcoming paid media campaigns, recommendations, and optimizations to support desired outcomes
• Weekly monitor and report on key metrics for in-market program performance using platforms and technologies like QlikSense and Salesforce.com
• Create unique tracking URLs and document for performance measurement
• Manage a weekly scrum schedule with the digital agency

• Understanding of paid media, including social and display advertising, programmatic buys, and content marketing tactics
• Familiarity with standard marketing performance metrics
• Responsive, with excellent communication skills
• Ability to work with cross-functional and geographically distributed teams
• Tenacious individual who demonstrates initiative and the desire and ability to learn independently
• Detail-oriented and ability to manage multiple projects at the same time
• Ability to work as part of a team and positive, motivated attitude
• Ability to work in a fast-paced environment
• Experience with marketing technology, tools, and campaign management platforms is a plus

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