We are looking to hire an expert Paid Media Strategist to join our dedicated team at TechnologyAdvice in Nashville, TN. Growing your career as a Full-Time Paid Media Strategist is a great opportunity to develop relevant skills. If you are strong in planning, persuasion and have the right vision for the job, then apply for the position of Paid Media Strategist at TechnologyAdvice today!

Hi, we're TechnologyAdvice.

At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world's leading sellers of business technology.

Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We're proud to have been repeatedly recognized as one of America's fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.

All positions are open to remote work unless otherwise specified in the requirements below.

The opportunity

TechnologyAdvice is looking for a Paid Media Strategist to drive success for our digital advertising channels. If you enjoy spending your time digging into campaign performance data, building out new keyword and landing page strategies, testing out new ad platforms to hunt down the lowest CPAs, and optimizing campaigns to peak performance - this is the role for you. We leverage relevant ad platforms to drive performance for our products, our customers, our internal brands, and our audience growth, so there's never a dull moment or lack of opportunity to explore new ways for paid media to achieve a key outcome in the business.

What you'll do

• Coordinate direct response paid search and paid social strategies capable of achieving lead generation and content amplification goals across a portfolio of technology related websites
• Be able to launch, manage, and identify optimization opportunities on paid media campaigns across Google, Microsoft, Facebook, LinkedIn and Youtube Ads
• Execute day-to-day strategy and optimization of paid media campaigns including keyword development, bidding strategy, campaign setup, execution details, and overall goal achievement
• Recommend and build out landing page strategies and consult on landing page planning and optimization based on PPC landing page best practices
• Work with key stakeholders across Audience Development and Product to share important findings that can be applied across disciplines
• Elevate the entire team by collaborating on strategic approaches to problem-solving and defining best practices amongst the paid media team
• Report on performance and opportunities to marketing and sales stakeholders
• Maintaining knowledge of industry best practices, trends, and developments
• Identify, analyze, and interpret trends or patterns in complex data sets

Who you are

• 3-5 years paid search experience (preferably working with B2B marketing space) in addition to 1+ years of success with Facebook and/or LinkedIn advertising
• Strong analytical skills, with the ability to analyze and make data-driven decisions
• Experience managing budgets
• Google Ads (formerly Google AdWords) Certification and deep experience with the platform
• Familiarity with concepts of auction-based advertising platforms and key concepts
• Proficiency in Google Analytics, Search Console, Tag Manager, and other relevant tracking and analytics tools
• Proficiency in MS Excel and Google Sheets
• Organized and detail-orientated with an ability to learn and to be challenged.
• Self-starter: somebody who has a positive attitude and is not afraid to roll up their sleeves, and get some work done
• Excellent communication skills: written, verbal, and visual
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

What we offer you

• Flexible schedule with remote, hybrid, and on-site options
• Comprehensive medical, dental and vision insurance
• 401K with company matching
• Flexible paid time off
• Paid maternity and paternity leave
• Pet insurance for your furry family members and co-workers
• Wellness perks that include the Headspace App and monthly fitness reimbursements
• Ongoing career development opportunities, mentorship program, bucket list benefit, and more
• In-office snacks, beverages, catered meals, and even some ping pong

#LI-Remote

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company.

Salary Range

TechnologyAdvice seeks to hire top-tier individuals across the world and intends for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision.

Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor.

Annual pay range

$80,000—$100,000 USD

EOE statement

We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

Pre-employment screening required.

TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation.

Benefits of working as a Paid Media Strategist in Nashville, TN:

• Opportunity to Make a Difference
• Room for Advancement
• Generous Compensation

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