About The Role

We’re looking for an ambitious candidate with a true interest in becoming a digital marketing expert and a drive for career growth. Applicants should have some experience working with advertising campaigns in Google, Facebook or Amazon’s advertising platform. In this role, you’ll work with our expert team as you learn industry best practices and master the technology tools and analytical skills that have helped us deliver superior digital marketing services to our clients.

At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.

As a Paid Media Coordinator for Optimal, you are responsible for the overall execution of digital advertising campaigns for your designated clients.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.

We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. From our staff-led DEI initiatives to our proprietary training program, we provide our team with the personal and professional development they need to achieve real career advancement.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

• 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant experience also applicable.
• Relevant school or internship experience- familiarity with Google Ads and/or Facebook Ads through coursework, internships, or other experience.
• Experience with Microsoft Office Suite, particularly with Excel and PowerPoint.
• Experience working in Microsoft Office and G Suite products, particularly Excel, Google Sheets, PowerPoint and Google Slides
• Strong mathematical and analytical skills.
• Strong written and verbal communication skills and client relationship skills.
• Ability to manage tasks and support fast-paced projects.

Minimum Qualifications & Skill Requirements:

• Campaign Creation – Collaborate closely with manager to understand campaign plan and strategy. Accurately and effectively build and launch campaigns based on the campaign plan and strategy. This includes account set-up, campaign planning/organization, implementing campaign settings, and ad copywriting. Use keyword and competitor research to decide what keywords and ad copy to test within the campaigns. Launch campaigns in the digital media channels and monitor for quality assurance, conversion tracking, and performance results.
• Performance Analysis – Track performance of campaigns by day, week, month, and year. Notify managers of poor campaign performance. Implement changes and new strategies ideated by managers to improve campaign performance.
• Campaign Management & Optimization – Assist manager with day-to-day campaign management. Implement ad tests and optimizations, including bid changes, keyword management, ad copy edits, ad creative a/b testing, and landing page a/b testing.
• Manage Advertising Budget - Track daily budget pacing and report findings to manager. With guidance from managers, execute budget changes, to ensure client budgets are adhered to.

We are proud to offer the following:

• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs

Office Hours

This role is based out of our Los Angeles office. We work on a hybrid basis at our office locations, with team members coming into the office three days per week. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.

Job Type: Full-time

Pay: $53,000.00 - $58,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus opportunities

Ability to commute/relocate:

• Culver City, CA 90232: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What interests you about our company and this opportunity?
• Tell us how your experience and skill set makes you a fit for this position.
• Which digital ad platforms, if any, have you personally managed ads in?

Work Location: Hybrid remote in Culver City, CA 90232