Social Media Advertising Specialist

Job Description

Job DescriptionPaid Social Specialist

If you are a paid social pro looking to help clients generate winning paid social campaigns, look no further, Webserv wants you

As a Paid Social Specialist at Webserv, you'll get to work with other paid media specialists and clients among many different verticals. You'll get to advance your career developing winning social strategies in a fast-paced focused environment. You will be responsible for targeting and budget management, building and launching campaigns on various platforms (mostly Facebook, Instagram and LinkedIn), focusing on client-specific KPIs, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis. In addition to experience across paid social platforms, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for paid media channels beyond paid social, including search and display. The ideal candidate must be focused on results, organized, articulate and a self-starter.

Paid Social Specialist Duties

Take an active role in developing paid social strategies for clients that support their overall digital marketing program
Develop and execute Paid Social campaigns for multiple clients on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube and others
Collaborate with other team members on research, campaign creation, and optimization efforts
Conduct extensive audience, placement, and platform research to help inform Paid Social strategies for Webserv clients
Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate or demonstrate this
Create and present monthly and/or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement
Forecast performance and spend for future budget recommendations
Translate strategic recommendations concerning digital experiences into actionable items
Collaborate with organic social and other paid media account leads to ensure strategies are aligned across all channels
Assist in educating and training new team members in paid social strategy, creation, implementation and reporting
Assist in new business efforts/sales pitches as needed
Support clients and team members on non-social paid media initiatives when departmental needs arise

Paid Social Specialist Skills Required

1+ years of experience managing paid media campaigns, with an emphasis on paid social
Proficient use in Facebook Ads Manager
Strong understanding of LinkedIn
Proficiency in Word and Excel
Facebook Blueprint certified a plus
Experience developing testing structures and compiling client-facing deliverables based on performance
Strong written and verbal communication skills
Ability to multitask and meet deadlines under pressure
Experience with Google Analytics and Google Tag Manager

This is a full-time position and compensation is dependent upon experience. This position will start in-office. We work in an upscale office in Irvine and offer the ability to work from home after one month.

Benefits:

Compensation Package (Base Salary + Commission)
Health, Dental, and Vision insurance
Life insurance
Paid Time Off (Vacation, Personal and Sicks days)
Paid Holidays
Flexible WFH options
Retirement/401(k) Plan

About Webserv:

Childhood friends and now business partners, Preston Powell and Kyle McHenry, started Webserv in 2017. Kyle's passion for getting start-ups off of the ground paired well with Preston's savvy in all things digital marketing. Together they were able to start the company with two employees, a small office in Costa Mesa, CA, and a focus on clientele in the healthcare industry.

After years of tremendous growth, Webserv now employs 15 digital marketing pros at a beautiful high-rise office in Irvine, CA. Our portfolio includes clients in the mental healthcare, plastic surgery, and legal fields.

We've expanded our offerings to include full-service SEO, paid search management, in-house copywriting, and websites that truly pop. We're proud of the success that we've brought to our clients and to our own company — and we don't plan on stopping anytime soon.

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