• Collaborate with clients and students to understand campaign objectives and goals.
• Assist students in developing comprehensive paid media strategies aligned with client needs and objectives.
• Consult with students to execute paid media campaigns across various platforms, including but not limited to Google, Meta, and LinkedIn.
• Consult with students to monitor and analyze campaign performance, adjusting strategies as needed to maximize ROI.
• Consult with students to implement A/B testing to optimize ad creatives, targeting, and other campaign elements.
• Consult with students to generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Consult with students to utilize analytics tools to measure key performance indicators and track progress towards campaign objectives.
• Serve as the primary point of contact for students regarding paid media campaigns.
• Consult with students to communicate campaign updates, performance metrics, and recommendations in a clear and concise manner.

Preferred Qualifications:

• Previous experience training/mentoring students.

Knowledge:

• Previous experience in paid media management and campaign optimization.
• Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, and others.

Skills:

• Paid media management
• Campaign strategy
• Analytics and data interpretation
• Media buying and optimization
• A/B testing
• Market research

Abilities:

• Results-driven
• Training and mentorship
• Communication
• Client relationship management
• Attention to detail
• Organization
• Problem-solving
• Time management
• Adaptability