About Us
In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available.
Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service. We don’t work in silos but rely on open collaboration. It’s a jackknife mentality – the ability to accomplish more than what’s asked of you – that defines our culture of versatility and perseverance.
Our outfitter mindset is deliberate and strategic. We are a small company, on purpose. We’re the ones doing the work, from product design and marketing, to cutting, sewing, and restoration.
With more than 125 years under our belt, we still have a start-up mentality. Driven by an independent spirit and an uncompromising attitude that demands we lead with conviction.
About the Role
As our Paid Media Manager, you will work hand in hand with the Director of Marketing to both define and drive business through paid media channels. The job is a healthy mix of media strategy, data analytics, creative testing, seasonal planning, and blue sky thinking across online and offline media channels.
This role sits on an integrated marketing team; you will work closely with our Ecommerce, Email/SMS, SEO, Organic, Creative, Retail and Wholesale teams. We are looking for a candidate who has experience delivering cohesive campaign storytelling across all channels – who understands the big picture and knows where/how Paid Media (Brand + Performance) can & should play a part.
In this role, you will own and drive forward our relationship with our media agency. Monitoring daily performance, identifying insights and optimizations – channel / audience / creative – based.
Responsibilities
We are looking for a proactive, passionate team player who is a data-driven media strategist at heart. The ideal candidate values the importance of consumer insights, measurement, and optimization – continuing to accelerate Filson’s DTC business through Paid avenues.
Define the Performance Marketing agenda, setting and measuring against business (ROAS) and channel level (CAC/CPP) targets.
Proactively identifies new channel / placement / audience / creative opportunities to deliver improved efficiencies and effectiveness.
Seamlessly integrates into a team to deliver full-funnel journeys for always on and seasonal campaigns.
Deliver channel excellence across (1) Paid Social – Meta, TikTok and Pinterest (2) Paid Search – Google AdWords including experience with Pmax and YouTube (3) Programmatic (Display, Native, CTV) – DSP experience with The Trade Desk, Stack Adapt, etc. is preferred.
Evaluate all partners through test/learn programs, ability to develop roadmaps, with the know-how to scale our campaigns, and improve our return.
Be audience obsessed – help to develop our CRM segmentation approaches, optimizing to LTV and plugging into the seasonal merch priorities. Experience with Klaviyo is a plus.
Push our digital creative agency forward, coordinate creative briefs to ensure we’re running the right volume and mix of assets (video and static) at the right frequency to maintain effectiveness.
Be on the forefront of the latest ad-technology and offer new insights on how to drive business value with existing tools, while making recommendations for new ones.
Own the paid media relationship – driving weekly agendas, asking the right questions to ensure our agency is always delivering to the right KPIs, identifying insights hand in hand with agency partners - knowing how to interpret and apply data from live quant dashboard – sharing actionable takeaways with Marketing Director and Leadership Team on a weekly basis.
Capturing Learnings in Post Action Reports – fueling seasonal campaign planning.
Note: This job description is not meant to be all-inclusive.
Qualifications
Bachelor's degree in Marketing, Communications, Public Relations, or related field
3+ years of experience in a similar paid media role
Strategic and creative
Articulate with strong interpersonal and writing skills.
Ability to multi-task
Team – focused, self-starter
Organized with extreme attention to detail
Flexible with change in a fast-paced work environment
Filson is an equal opportunity employer. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.
With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.
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